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Here’s WhyAnyone so inclined can request to cancel your trademark unless you can prove three consecutive years of use. If you do not have sufficient evidence to prove trademark activity for those three years, the challenger will likely cancel your trademark successfully. Even big brands can occasionally suffer this...

What Are Your Thoughts, Andrei?You may hear me say, "trademark search, trademark search." Every single video that I do has this idea that you should start the process with a trademark search. So here is why this is a good idea, why you should not file a trademark without...

Why Trademark Registration Is So ImportantIf someone has already trademarked a brand similar to the one you have in mind, you are essentially building someone else’s brand. It’s just a matter of time before they notice you and force you to rebrand and pay them every dime you...

The ProcessThen, the trademark office assigns a specialist (examiner) who reviews your application, conducts a trademark search, and arrives at a conclusion. They can approve your application as it is or issue an Office Action (a formal letter describing a potential issue with your application) to which you must respond...

What It Means for EU Trademarks?EU trademarks registered by December 31, 2020, automatically acquired their UK registration. Registrations after that date require direct application of their UK trademark registration. However, a grace period ending in September 2021 allows you to claim the filing priority date of your EU trademark...

It’s a story we’ve heard many times before when someone with an idea for a trademark is beaten to the punch by another quicker applicant. It’s something of a hidden trademark cost in that slowness to act is punished over the faster applicant. Will the trademark examiner...

What Constitutes Infringement?You first want to determine whether you can make a case for infringement on your trademark. You will need to determine several factors: Are the trademarks the same?Are they in the same country?Are the geographical areas of protection the same? Should any of your answers...

Option 1. Surrendering Your Trademark ProductsOption number one: you could surrender and do nothing. You will have received several months, it's usually 6-months both in Canada and the U.S. to respond to the objections from the Trademarks Office. If you don't respond within that timeline, then your trademark will...

If you're building a brand in Canada or the United States, working with a qualified trademark attorney is one of the smartest investments you can make. Whether you're a Canadian entrepreneur, a U.S. business owner, or an international company looking to protect your brand in North America, understanding what...