Our latest blog posts

Trademark Classes For Clothing Everything You Need To KnowClass 25 is the main trademarking class for clothing, headwear, and footwear. And by the way, if you're not sure what I'm talking about, what are the classes, I have a video on Nice Classes: the whole classification system, where I explain...

Trademarking Strategies For Life And Business CoachesI recently shared a stage with Lisa Sasevich, who is one of the most well-known trainers in the field of helping life coaches and business coaches build their products, build their systems, build their businesses, and we had a really great time talking to...

THINKING OF TRADEMARKING YOUR BRAND? If you have a brand that a name or a phrase written in a fancy font, how should you go about trademarking that? It can feel like a sacrifice to change the look of your brand for your trademark. You may be wondering, should you...

Step 1. Finding What You’re TrademarkingSo the first step is for you to figure out what it is that you want to trademark. And believe it or not, it's probably one of the most important parts of the process because you need to understand. Are you going to trademark...

Trademarks for a Non-Profit OrganizationCan you trademark a non-profit name? Should you bother trademarking your brand if you're a non-profit? I'm Andrei Mincov, and as the founder of Trademark Factory, I often see messages from representatives of non-profit organizations who are unsure if they should trademark their brands. The underlying...

What Are the Similarities?Both trademarks and domain names help people find you and your business. Both trademarks and domain names operate on a first-come, first-served basis, meaning that you can easily check if a certain name is available. But just because it's available today doesn't mean that it won't...

What is the difference between trademarks and trade names, or company names? Trade names, or company names, are designed to identify the company, the business. They are designed to identify YOU. Whereas trademarks are designed to identify a product or a service. And there is a big, big difference. So...

Increase in Federal Trademark Cost ExplainedSo why are they changing the fees? Well—there are a lot of words here but basically, they're changing their fees because they can and because they want to. This will make the cost to file a trademark even more than it already was. Because...

What is a Generic Trademark? What Are Descriptive, Suggestive, Arbitrary, and Fanciful Trademarks?Not all brands are created equal. Some brand names are inherently stronger than others. That depends on where your brand is on the spectrum of distinctiveness—going from generic, descriptive to suggestive, arbitrary, and fanciful marks. Watch...