cosmetics

Trademarking Your Beauty Brand: What Every Cosmetic Business Needs to Know

In the health, beauty, and cosmetics industry, branding is everything. Your brand is not just your logo or product name—it’s your reputation, your customer loyalty, and your competitive edge. Whether you're launching a clean skincare line, a bold new lipstick shade, or expanding your successful wellness brand online,...

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Tarte vs. Basma: The "Big Stick Energy" Controversy and What It Teaches Us About Trademarks

In the beauty industry, branding is everything. A catchy slogan or a unique product name can define a brand's identity and make a campaign go viral. However, as the recent controversy between Tarte Cosmetics and Basma Beauty over the phrase "Big Stick Energy" shows, failing to protect branding elements with...

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