cosmetics

Tarte vs. Basma: The "Big Stick Energy" Controversy and What It Teaches Us About Trademarks

In the beauty industry, branding is everything. A catchy slogan or a unique product name can define a brand's identity and make a campaign go viral. However, as the recent controversy between Tarte Cosmetics and Basma Beauty over the phrase "Big Stick Energy" shows, failing to protect branding elements with...

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