in the news

How George Clooney Made $1 Billion with Trademarks and How You Can Make Money With Your Trademark Too

Ever wondered how George Clooney made an astonishing $239 million in 2018 despite not appearing in films? The answer lies in how he leveraged trademarks to build and sell his tequila brand, Casamigos, for a whopping $1 billion. This story is not just about celebrity success—it's a powerful example...

Click to continue reading
Tarte vs. Basma: The "Big Stick Energy" Controversy and What It Teaches Us About Trademarks

In the beauty industry, branding is everything. A catchy slogan or a unique product name can define a brand's identity and make a campaign go viral. However, as the recent controversy between Tarte Cosmetics and Basma Beauty over the phrase "Big Stick Energy" shows, failing to protect branding elements with...

Click to continue reading
Message us