in the news

Increase in Federal Trademark Cost ExplainedSo why are they changing the fees? Well—there are a lot of words here but basically, they're changing their fees because they can and because they want to. This will make the cost to file a trademark even more than it already was. Because...

Protect Your Brand with ConfidenceThere is no shortage of shady characters or scams on the Internet. Vigilance is critical for today’s brand owners and entrepreneurs who are serious about building a successful trademark strategy and brand identity. Trademark Factory® provides an ideal solution to the many challenges and unique...

Money from Thin Air?If you think George Clooney's name is the reason for such a fantastic sale price, think again. Diageo could hire Mr. Clooney to advertise all their drinks, existing lines, and brands for much less than $1 billion. Instead, they paid him $1 billion to acquire the...

What It Means for EU Trademarks?EU trademarks registered by December 31, 2020, automatically acquired their UK registration. Registrations after that date require direct application of their UK trademark registration. However, a grace period ending in September 2021 allows you to claim the filing priority date of your EU trademark...

Ever wondered how George Clooney made an astonishing $239 million in 2018 despite not appearing in films? The answer lies in how he leveraged trademarks to build and sell his tequila brand, Casamigos, for a whopping $1 billion. This story is not just about celebrity success—it's a powerful example...

In the beauty industry, branding is everything. A catchy slogan or a unique product name can define a brand's identity and make a campaign go viral. However, as the recent controversy between Tarte Cosmetics and Basma Beauty over the phrase "Big Stick Energy" shows, failing to protect branding elements with...