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Trademark Cancellation Trademark Cancellation Proceedings in the US and Canada allow you to request the trademark office inquire whether that trademark owner is still using the trademark. If they cannot prove continued use, the trademark office will remove that mark from the register in a process known as “clearing the...

Andrei’s Answer on Cost for Trademark SearchSo the answer to that is very simple. In most countries, they have an online system within trademark services that allows you to check that. It's a public record, so both Canadian, US, and European Union databases are open to the public. Since...

The Marketing PerspectiveStarting with the marketing perspective, again the brand needs to set you apart. That's really the reason why the trademark offices and trademark laws around the world don't allow you to trademark descriptive terms because the point of a trademark is to not let you own the category....

THINKING OF TRADEMARKING YOUR BRAND? Right now, the term "trademark" covers both product names and service names, products, and services. It works very similarly to how product names have always functioned, which we also have a short clip about. For a while, there was a differentiation between trademarks that would...

Money from Thin Air?If you think George Clooney's name is the reason for such a fantastic sale price, think again. Diageo could hire Mr. Clooney to advertise all their drinks, existing lines, and brands for much less than $1 billion. Instead, they paid him $1 billion to acquire the...

How Long Does a Registration Last?After surviving the lengthy process of application, approval, allowance, and ultimately registration, the initial term in most countries is ten years from that registration date. However, the European Union and Australia are among those that count the ten years from the filing date. There...

How Should I List Products and Services in My Trademark Application?A common question people ask is, “What’s the best way to list my products and services in my trademark application?” This is a good question, and the answer may be more complex than you think. Just a reminder:...

The Right Brand Name Can Garner SuccessOK, so here are the 4 things your brand must be to be truly successful. As long as your brand has these 4 not-so-secret ingredients that I'm gonna share with you in a moment, you will have a powerful brand that will help you...

How To Protect Your Brand On Amazon?If you sell your products on Amazon, making sure that you have a brand that you can enforce is super important. Because if your product is any good, you will soon notice that there are a lot of people that are trying to...