Our latest blog posts

THINKING OF TRADEMARKING YOUR BRAND? There are a few things you can trademark: product names, service names, taglines, logos, and a few other things. But product names were the original reason for trademarking. When someone had a product that was legitimate and physical, there was often a brand name attached...

If you’re building a brand and considering trademark protection, one of the first questions you’ll ask is: How long does it take to get something trademarked? The short answer: between 12 and 18 months on average. The long answer: It depends on many factors—and it can take...

Governmental Cost to Register a Trademark When it comes to the cost to register a trademark, there are two parts to that. The first part is the government fees that you pay to the government to get it done. And the whole thing starts with the filing fees. These are...

What is a Tagline and What About Them is So Valuable?First of all, I'm using the word tagline interchangeably with a slogan or catchphrase. If there is a distinction, it's not relevant with respect to what I'm going to talk about. So let's just jump right into it. What...

You’ve named your venture, sketched a sharp logo, and you’re ready to show the world. Now comes the part many founders search for: how to protect that brand for the long run—ideally for free. The internet is full of promises about “free” filings and instant protection. In...

You’ve named your venture, sketched a sharp logo, and you’re ready to show the world. Now comes the part many founders search for: how to protect that brand for the long run—ideally for free. The internet is full of promises about “free” filings and instant protection. In...

Whether you're a solo musician, DJ, or part of a group, registering your band name is essential to protecting your identity and brand in the music industry. Your name is more than just a label—it’s your trademark. Securing exclusive rights to it can protect you from legal disputes,...

The trademarking process in Canada has only gotten longer over the years. As of 2025, expect the whole journey to take anywhere from 2.5 to 3 years or more. Yes, it’s still painfully slow. Back in the day, trademark examiners would start reviewing applications within six months of...

An Important Step Trademarking Your Brand: Waiting on a Trademark ExaminerHow much does it cost to apply for a trademark? One of the major assumptions made in that projection is whether or not the trademark is accepted the first time through. If you have to refile, those application fees can...