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Likelihood of Confusion

Section 2(d) Likelihood of Confusion: What It Means and How to Respond

One of the most common reasons trademark applications are refused by the United States Patent and Trademark Office (USPTO) is the so-called Likelihood of Confusion refusal under Section 2(d) of the Lanham Act. For many applicants, this refusal comes as a surprise. After investing time and resources into building...

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