trademark basics

Learn the difference between a trademark and a trade name/company name | TrademarkFactory®...

A quick note about the cartoonThe dialogue with Rachel below comes from our own animated cartoon—and it’s linked on this very page. If you haven’t seen it yet, it’s a fun, clear explainer. Why “describing it” can backfire in trademark strategyMost entrepreneurs love names that tell...

Launching a new product or rebranding a company is exciting, but protecting the brand demands clear planning, disciplined budgeting, and straight answers. This guide gives practical, professional advice on hiring a trademark attorney without overspending, what “cheap” should (and should not) mean, and how to get a strong trademark application...

Introduction: Why Trademark Infringement MattersIn the modern business world, your trademark isn’t just a logo — it’s your reputation, your promise, and often your company’s most valuable asset. So when someone copies or misuses your trademark, it’s more than annoying — it’s potentially damaging to everything you’...

Monitoring the progress of your trademark application is an essential part of protecting your brand. The United States Patent and Trademark Office (USPTO) requires all applicants and registrants to check their trademark application status or trademark registration status on a regular basis. Failing to monitor your filing could result in...

How Do I Start my Canada trademark search?Canada has a rule that limits availability to .CA domain names to Canadian residents and those who own Canadian trademark registrations. So how do you conduct a Canada trademark search if you aren't a Canadian resident? It is a process that involves...

This article examines the various types of trademark coexistence agreements. It provides an overview of the preliminary considerations involved in negotiating such agreements and explores different types, including concurrent use agreements and consent agreements. The article also discusses how coexistence agreements vary across industries and addresses geographical limitations that may...

In the world of business, trademarks serve as vital tools for distinguishing goods and services in the marketplace. As such, understanding the concept of distinctiveness in trademark examination and allowance is crucial for businesses aiming to establish a strong and legally protected brand identity. This article will delve into the...

Trademarks are not merely symbols; they are powerful tools that startups can leverage to carve out a unique identity in a crowded marketplace. As entrepreneurs embark on the challenging journey of establishing their businesses, understanding the role of collective certification trademarks is crucial for gaining a competitive edge. This article...