getting started

In the world of business, trademarks serve as vital tools for distinguishing goods and services in the marketplace. As such, understanding the concept of distinctiveness in trademark examination and allowance is crucial for businesses aiming to establish a strong and legally protected brand identity. This article will delve into the...

Trademarks are not merely symbols; they are powerful tools that startups can leverage to carve out a unique identity in a crowded marketplace. As entrepreneurs embark on the challenging journey of establishing their businesses, understanding the role of collective certification trademarks is crucial for gaining a competitive edge. This article...

International trademarkprotection is an essential cornerstone for businesses aiming to establish and expand their brand on a global scale. In today's interconnected marketplace, securing your brand's identity across different countries can be as crucial as the quality of the products or services you offer. This article is designed to serve...

My name is Andrei Mincov, and when I started Trademark Factory back in 2013, I asked myself a simple question: Why should things be any different for trademarking services? Just because there are attorneys and trademark agents involved? Just because it's legal services? Nonsense! Ask Yourself What Serves to Benefit...

Branding is everything; it can either make or break the success of a company. The identity of a company should be vividly established by markers that help solidify its conceptual framework while evoking specific emotional responses. When a company trademarks its business slogan, it asserts proprietary rights over that phrase...

Unregistered trademarks still have protection under both federal and state laws. The United States Code, Section 1125(a), allows legal action for false advertising and false designation of origin, offering federal safeguarding for unregistered marks. At the state level, common law or statutes governing unfair competition may protect marks not...

We understand that the world of trademarks is complex, and some aspects of trademark registration are confusing. Here is our latest post on trademark serial numbers versus registration numbers that might help you answer the question of what is USPTO registration number and how they differ from trademark serial numbers....

Trademarks are the distinctive identifiers that set businesses apart in a competitive marketplace. Understanding the nuances of trademark similarity is crucial for companies aiming to establish a unique brand identity while steering clear of potential legal disputes. This article delves into the multifaceted process of assessing trademark similarity, examining the...

10 Things to Know Before You Apply for a Trademark#1 It's going to take a long time. #2 Trademarks are registered on a per-country basis. #3 You must start with a proper trademark search. #4 Trademarks only cover the goods and services listed in your application. #5 Be prepared...