You’ve named your venture, sketched a sharp logo, and you’re ready to show the world. Now comes the part many founders search for: how to protect that brand for the long run—ideally for free. The internet is full of promises about “free” filings and instant protection. In...
Figuring Out The Cost to Trademark Name and LogoOkay. Now, moving on to the what. Of course, you can trademark many things, but there are five brand elements that are most commonly trademarked. Here they are— 1. company name or your personal name if you are your business; 2. names...