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US Olympics Committee Sues Prime Hydration

Prime Hydration, the drink brand launched by Logan Paul and KSI, is embroiled in significant legal troubles. The company faces scrutiny for unauthorized use of Olympic names and is dealing with safety complaints. These issues have led to several lawsuits and investigations by regulatory bodies, which could result in hefty...

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How Land Rover Dupe INEOS Grenadier Teaches Us A Lesson About Trademarks

The newly launched INEOS Grenadier was called a copycat by many. Its design—the flat-topped fenders, round headlights, angular sides, and near-flat glass—looks a lot like the original Defender. So what could Jaguar Land Rover do to defend its Defender against an imitator? Read more and learn how this...

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USPTO Trademark Fees Are About To Skyrocket

Increase in Federal Trademark Cost ExplainedSo why are they changing the fees? Well—there are a lot of words here but basically, they're changing their fees because they can and because they want to. This will make the cost to file a trademark even more than it already was. Because...

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How George Clooney Made $1 Billion Using Trademarks?

Money from Thin Air?If you think George Clooney's name is the reason for such a fantastic sale price, think again. Diageo could hire Mr. Clooney to advertise all their drinks, existing lines, and brands for much less than $1 billion. Instead, they paid him $1 billion to acquire the...

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Will EU Trademark Law apply in the UK after Brexit?

What It Means for EU Trademarks?EU trademarks registered by December 31, 2020, automatically acquired their UK registration. Registrations after that date require direct application of their UK trademark registration. However, a grace period ending in September 2021 allows you to claim the filing priority date of your EU trademark...

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How George Clooney Made $1 Billion with Trademarks and How You Can Make Money With Your Trademark Too

Ever wondered how George Clooney made an astonishing $239 million in 2018 despite not appearing in films? The answer lies in how he leveraged trademarks to build and sell his tequila brand, Casamigos, for a whopping $1 billion. This story is not just about celebrity success—it's a powerful example...

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Tarte vs. Basma: The "Big Stick Energy" Controversy and What It Teaches Us About Trademarks

In the beauty industry, branding is everything. A catchy slogan or a unique product name can define a brand's identity and make a campaign go viral. However, as the recent controversy between Tarte Cosmetics and Basma Beauty over the phrase "Big Stick Energy" shows, failing to protect branding elements with...

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