common law trademarks

Risks and Limitations of Relying on Common Law Trademarks

Common law trademark rights offer a form of intellectual property protection that arises from actual use of a mark in commerce, rather than through a formal registration process. While they can provide some level of defense against unauthorized use, businesses relying solely on common law trademarks face significant risks and...

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Common Law Trademark Rights: Why They Matter—And Why Registration Is Even Better

If you've created a unique business name, product name, tagline, or logo and started using it in the marketplace, you may already own valuable common law trademark rights—and you may not even realize it. In fact, gaining a common law trademark is free: you don't need to file anything...

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