In the United States, a restaurant name can function as a trade name, a service mark, or both. The difference depends on how the name is used. Registering a business name and registering a trademark are separate steps. Using a protectable restaurant name as a mark in commerce can create...
Protecting your restaurant’s brand identity begins with understanding the trademark registration process. Properly registering your restaurant’s name, logo, or slogan helps ensure legal protection and distinguishes your business in today’s competitive market. Whether you’re launching a new restaurant or expanding your brand, these essential tips will...
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