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Trademark Refusal

The Most Common USPTO Trademark Refusals Explained

Many business owners assume that once a trademark application is submitted, the registration process will move smoothly toward approval. In reality, the United States Patent and Trademark Office (USPTO) frequently issues Office Actions identifying legal or procedural problems that must be resolved before a trademark can be registered. Understanding the...

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Trademark Descriptiveness Refusal: What It Means and How to Overcome It

One of the most common challenges trademark applicants face is a descriptiveness refusal issued by the United States Patent and Trademark Office (USPTO). Many businesses naturally choose names that describe their products or services. While this may be helpful from a marketing perspective, it can create problems during the trademark...

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Section 2(d) Likelihood of Confusion: What It Means and How to Respond

One of the most common reasons trademark applications are refused by the United States Patent and Trademark Office (USPTO) is the so-called Likelihood of Confusion refusal under Section 2(d) of the Lanham Act. For many applicants, this refusal comes as a surprise. After investing time and resources into building...

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