If you're using a name, logo, or slogan in your business and haven’t registered it, you might assume that you're automatically protected. And to some extent, that’s true—common law trademark rights can offer limited protection in certain countries. But relying solely on these rights could leave your...
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Understanding Trademark Protection Definition and purpose of trademarks A trademark is an intellectual property (IP) right that distinguishes and identifies the source of goods or services of one party from those of others. Trademarks can be composed of words, phrases, symbols, logos, or even sounds that represent a specific brand....