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Figuring Out The Cost to Trademark Name and LogoOkay. Now, moving on to the what. Of course, you can trademark many things, but there are five brand elements that are most commonly trademarked. Here they are— 1. company name or your personal name if you are your business; 2. names...

How to Use Trademarks to Create a Sense of Uniqueness for Your Business?How do you use trademarks creatively to generate a sense of uniqueness in the marketplace, even if you don't have something unique? Jack Welch the former CEO of General Electric famously said, If you don't have a...

It's been a very long wait. For years, Canada has remained one of the few civilized countries that are not a party to the international treaty that allows business owners to file what is typically called international trademark applications. What this means is that companies based outside Canada cannot protect...

Can I Secure Trademark Rights With a Dotcom?The answer to that question is, NO. The mere fact of registering a domain namedoes nothing to protect your brand that you reflect in that domain name. Unregistered trademark rights do exist and are recognized in some countries (and we have a...

The Matrix of Success Determines Business SuccessI came up with this thing that I call the matrix of success, and it will show you four types of businesses. You will see that only one of them, one of these four types, experiences business success. So let's get started. First Type...

Consider Your Trademarking OptionsYou can file your trademarks yourself. You can use an online trademark filing service. You can go with the company I founded, Trademark Factory® or you can use traditional law firms and attorneys. And here, I'm going to explain the benefits and dangers of using such firms...

Let’s Take a LookInterestingly, another one of these emails just landed in my inbox. I’m unsure what trademark this indicates, so let’s unbox it now and see what we have. The document sports an official-looking heading of Patents-Trademark Services addressed to me and Trademark Factory®, originating in...

THINKING OF TRADEMARKING YOUR BRAND? The answer is that it depends. I know this can be a frustrating answer, so let me elaborate a little bit. There is a  wide range of situations in which a hashtag comes to be associated with your brand, so let’s break it down...

The Dumbest Advice: "Don't worry about trademarks until you get big. Once you get big, then you will be able to take care of all that.", Why is this the dumbest trademark advice? Because successes don't just happen, they require a lot of work, time, thought, and effort. Putting so...