Our latest blog posts

The First RequirementFirst of all, the brand needs to be memorable. People need to be able to remember what your brand really is. How it looks, what it means, how it sounds... And it doesn't have to be the most masterful piece of art for it to be a good...

Why Trademark Factory?What makes Trademark Factory® different from all other trademarking firms? Well, other than it's my baby, the company I founded and have been building for years, there are many things that make us unique in the space full of intellectual property law firms and $69 trademark filing...

You want to show that letter to your lawyer who is going to advise you of your options. But I know you're looking for something more specific than that. Here is what the lawyer would do when they read that letter. First thing, they're going to see what rights that...

What to DoYour first action in response should be to share the information with a lawyer or trademark agent who understands the issues and can provide solid legal analysis regarding possible infringement. If the legal advisor finds no infringement, you have two options. The first is to send a letter...

What is my Brand Worth?Remember, your brand is the symbol of your entire business. If you don’t value your brand, you don’t value your business. If you don’t think your brand is worth trademarking for $3,000, it is not worth trademarking, period. Know what your...

When to Use ™ and ® Symbols for Your BrandThe R in a circle indicates a registered trademark with the USTPO. When you register your brand, you can legally use the circle R symbol, but it’s not required. The symbol tells everyone that the government recognizes your ownership and rights to...

Where Should I Register My Trademark?So you’re trying to decide where to register your trademark. Before I answer that question, I want to make sure that you understand one simple thing: brands are written on a per-country basis, so your U.S. trademark doesn't protect you in China,...

So, Why Do They Do It?There are two reasons that people choose this trademarking strategy. First, many believe they can create numerous methods to monetize that catchphrase. Perhaps they plan to sell merchandise like T-shirts, hugs, or something else. They may offer services under that catchphrase. Whatever their motivation,...

Sin #1Your logo is the icon consumers use to identify your brand. If you frequent Google, you will see variations of their logo almost daily. This is a big no-no because you typically want your logo to remain the same to build goodwill around your brand continuously. Sin #2They are...