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What Should I Be Asking Myself, Andrei?This is the number 1 question you should ask yourself if you're an entrepreneur or a business owner. Ask yourself this: "What if this business could become truly successful?" “What if you could scale it the way you hoped to?" "What if you...

1. Doesn’t prevent CopycatsIt is a common misconception that registering your brand's trademark can help you prevent other brands from entering the same market or offering similar services or products. Whilst this may seem like an attractive solution to protecting your brand, the truth is that trademarks will only...

Andrei, What is the First Mindset Mistake People Make with Trademark Registration?The first mistake is focusing on the brand itself in isolation from the business that the brand is supposed to represent. And this mistake really has two sides to it. On the one hand, it's putting too much...

There is a lot more than 3, but 3 is the one that I am going to point out. So, first of all, an unregistered trademark protects you only in the geographical area where enough people know about you under that brand. So, what that means is that with an...

Rip-off Number OneFailure to perform a comprehensive trademark search before filing is the first rip-off; Their goal is to get you in the door, file for your trademark, and then see what happens. This ploy is the strategy of many trademark companies and law offices and a big problem for...

So when you trademark your brand, there are really three things you're protecting. And I sum them up with what I call three whys. The first credibility. And it has two sides to it. It's credibility in your own eyes. It's when you realize that what you're running is a...

5 Movies with Unbelievable Scenes about Trademarks and Intellectual PropertyBefore I get into my list, here's a quick disclaimer: I don't own the rights to these five movies. I'm only showing them for educational purposes and for illustration purposes, really. If you like those movies as I do, or if...

Hi, I'm Andrei Mincov, and I'm here to share the 7 red flags you should watch out for when you shop around for trademarking services. I founded Trademark Factory® because I saw thousands of brand owners ripped off by all sorts of websites and law firms who hide behind terms...

What Should You Add?What if you add something and change it to Microsoft Software Solutions? The answer is still no because you are adding only descriptive words, and Microsoft remains the dominant identifier. Nothing indicates to the consumer that this mark is uniquely yours. The purpose of your trademark...