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Brand owners in the United States often face a crucial decision when it comes to trademark protection: whether to file a national trademark application with the United States Patent and Trademark Office (USPTO) or opt for international trademark registration under the Madrid Protocol. While both options provide legal protection, they...

In the beauty industry, branding is everything. A catchy slogan or a unique product name can define a brand's identity and make a campaign go viral. However, as the recent controversy between Tarte Cosmetics and Basma Beauty over the phrase "Big Stick Energy" shows, failing to protect branding elements with...

Embarking on the journey to safeguard your brand's identity necessitates a deep understanding of trademarks. A significant milestone in this journey is mastering the concept of a trademark application and the decisions that can impact its process. This segment of our discussion will illuminate the trademark application process, define its...

Protecting your restaurant’s brand identity begins with understanding the trademark registration process. Properly registering your restaurant’s name, logo, or slogan helps ensure legal protection and distinguishes your business in today’s competitive market. Whether you’re launching a new restaurant or expanding your brand, these essential tips will...

1. How to Protect a Restaurant Name How Do You Protect a Restaurant Name?Want to keep your restaurant’s name and logo all to yourself? Trademarking them is one of the smartest moves you can make. Think of trademarks as your brand’s bodyguard—keeping your name, logo, and...

Trademark licensing is a strategic partnership where the trademark owner, or licensor, allows another entity, known as the licensee, to utilize the trademark with certain products or services....

Navigating the world of intellectual property can be complex, especially when it comes to trademark infringement. Whether you’re a small business owner or a seasoned entrepreneur, understanding the financial implications of a trademark lawsuit is crucial. Effective trademark registration provides a solid defense against potential disputes and can help...

In today’s highly competitive market, establishing a recognizable and legally protected brand is crucial for long-term success. One of the most powerful tools for doing so is obtaining a trademark certification. This official document, also known as a trademark registration certificate, provides undeniable proof of ownership and grants exclusive...

Your brand's visual identity is an extremely important part of your business. To protect it from legal infringements that can sully its reputation you should look into trademarking its design which includes its logo, labels, and packaging. Many want to know how to trademark a design so we made a...