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What Is the Difference Between Trademarks and Patents?
What Is the Difference Between Trademarks and Patents?

While both patents and trademarks are types of intellectual property, they are at the opposite ends of that spectrum. Trademarks if you watched one of my previous videos the function of a trademark is to allow your market, your customers, your potential customers to tell your products and services apart...

What Is the Trademarking Process?
What Is the Trademarking Process?

For many people, filing a trademark is an unfamiliar process, with a lot of different steps to take, so it can be hard to understand everything that goes into filing a trademark. Unless you’ve worked in a trademark company or paid trademark attorney costs, you might not know much...

What Is Weekly Confusion Watch Service?
What Is Weekly Confusion Watch Service?

What Are the Advantages?There are a few reasons why you want to do it. Because the trademark registration process, as you will know, is long. It takes several months, 18 months in Canada, 14 months in the US, 12 months in Europe. It takes about eight months in Canada,...

What Makes a Brand Valuable?
What Makes a Brand Valuable?

The First RequirementFirst of all, the brand needs to be memorable. People need to be able to remember what your brand really is. How it looks, what it means, how it sounds... And it doesn't have to be the most masterful piece of art for it to be a good...

What Makes Trademark Factory Different
What Makes Trademark Factory Different

Why Trademark Factory?What makes Trademark Factory® different from all other trademarking firms? Well, other than it's my baby, the company I founded and have been building for years, there are many things that make us unique in the space full of intellectual property law firms and $69 trademark filing...

What Should I Do If Somebody Accuses Me of Infringing Their Trademark?
What Should I Do If Somebody Accuses Me of Infringing Their Trademark?

You want to show that letter to your lawyer who is going to advise you of your options. But I know you're looking for something more specific than that. Here is what the lawyer would do when they read that letter. First thing, they're going to see what rights that...

What Should I Do If Somebody Infringes on My Trademark
What Should I Do If Somebody Infringes on My Trademark

What to DoYour first action in response should be to share the information with a lawyer or trademark agent who understands the issues and can provide solid legal analysis regarding possible infringement. If the legal advisor finds no infringement, you have two options. The first is to send a letter...

What's Your Brand Worth?
What's Your Brand Worth?

What is my Brand Worth?Remember, your brand is the symbol of your entire business. If you don’t value your brand, you don’t value your business. If you don’t think your brand is worth trademarking for $3,000, it is not worth trademarking, period. Know what your...

TM vs. R in a Circle: What’s the Difference and When to Use Each Symbol
TM vs. R in a Circle: What’s the Difference and When to Use Each Symbol

When to Use ™ and ® Symbols for Your BrandThe R in a circle indicates a registered trademark with the USTPO. When you register your brand, you can legally use the circle R symbol, but it’s not required. The symbol tells everyone that the government recognizes your ownership and rights to...

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