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Where Should I Register My Trademarks? (Deciding on Jurisdictions in Which to File Trademarks)
Where Should I Register My Trademarks? (Deciding on Jurisdictions in Which to File Trademarks)

Where Should I Register My Trademark?So you’re trying to decide where to register your trademark. Before I answer that question, I want to make sure that you understand one simple thing: brands are written on a per-country basis, so your U.S. trademark doesn't protect you in China,...

Why Do Celebrities Trademark Their Catchphrases?
Why Do Celebrities Trademark Their Catchphrases?

So, Why Do They Do It?There are two reasons that people choose this trademarking strategy. First, many believe they can create numerous methods to monetize that catchphrase. Perhaps they plan to sell merchandise like T-shirts, hugs, or something else. They may offer services under that catchphrase. Whatever their motivation,...

Why is Google the Textbook Example of What Not to Do with Your Trademark?
Why is Google the Textbook Example of What Not to Do with Your Trademark?

Sin #1Your logo is the icon consumers use to identify your brand. If you frequent Google, you will see variations of their logo almost daily. This is a big no-no because you typically want your logo to remain the same to build goodwill around your brand continuously. Sin #2They are...

Why Is It Important to Preserve Evidence of Use of My Trademarks?
Why Is It Important to Preserve Evidence of Use of My Trademarks?

Here’s WhyAnyone so inclined can request to cancel your trademark unless you can prove three consecutive years of use. If you do not have sufficient evidence to prove trademark activity for those three years, the challenger will likely cancel your trademark successfully. Even big brands can occasionally suffer this...

Why Is Search So Important?
Why Is Search So Important?

What Are Your Thoughts, Andrei?You may hear me say, "trademark search, trademark search." Every single video that I do has this idea that you should start the process with a trademark search. So here is why this is a good idea, why you should not file a trademark without...

Why Trademark Registration Should Be Your #1 Priority
Why Trademark Registration Should Be Your #1 Priority

Why Trademark Registration Is So ImportantIf someone has already trademarked a brand similar to the one you have in mind, you are essentially building someone else’s brand. It’s just a matter of time before they notice you and force you to rebrand and pay them every dime you...

Will EU Trademark Law apply in the UK after Brexit?
Will EU Trademark Law apply in the UK after Brexit?

What It Means for EU Trademarks?EU trademarks registered by December 31, 2020, automatically acquired their UK registration. Registrations after that date require direct application of their UK trademark registration. However, a grace period ending in September 2021 allows you to claim the filing priority date of your EU trademark...

Will the Trademark Examiner Check Other Applied For Trademarks?
Will the Trademark Examiner Check Other Applied For Trademarks?

It’s a story we’ve heard many times before when someone with an idea for a trademark is beaten to the punch by another quicker applicant. It’s something of a hidden trademark cost in that slowness to act is punished over the faster applicant. Will the trademark examiner...

Will the Trademarks Office Help Me Enforce My Trademarks?
Will the Trademarks Office Help Me Enforce My Trademarks?

Will the Trademarks Office Help Me Enforce My Trademarks?...

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