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What Makes Trademark Factory Different
What Makes Trademark Factory Different

Why Trademark Factory?What makes Trademark Factory® different from all other trademarking firms? Well, other than it's my baby, the company I founded and have been building for years, there are many things that make us unique in the space full of intellectual property law firms and $69 trademark filing...

What Should I Do If Somebody Accuses Me of Infringing Their Trademark?
What Should I Do If Somebody Accuses Me of Infringing Their Trademark?

You want to show that letter to your lawyer who is going to advise you of your options. But I know you're looking for something more specific than that. Here is what the lawyer would do when they read that letter. First thing, they're going to see what rights that...

What Should I Do If Somebody Infringes on My Trademark
What Should I Do If Somebody Infringes on My Trademark

What to DoYour first action in response should be to share the information with a lawyer or trademark agent who understands the issues and can provide solid legal analysis regarding possible infringement. If the legal advisor finds no infringement, you have two options. The first is to send a letter...

What's Your Brand Worth?
What's Your Brand Worth?

What is my Brand Worth?Remember, your brand is the symbol of your entire business. If you don’t value your brand, you don’t value your business. If you don’t think your brand is worth trademarking for $3,000, it is not worth trademarking, period. Know what your...

TM vs. R in a Circle: What’s the Difference and When to Use Each Symbol
TM vs. R in a Circle: What’s the Difference and When to Use Each Symbol

When to Use ™ and ® Symbols for Your BrandThe R in a circle indicates a registered trademark with the USTPO. When you register your brand, you can legally use the circle R symbol, but it’s not required. The symbol tells everyone that the government recognizes your ownership and rights to...

Where Should I Register My Trademarks? (Deciding on Jurisdictions in Which to File Trademarks)
Where Should I Register My Trademarks? (Deciding on Jurisdictions in Which to File Trademarks)

Where Should I Register My Trademark?So you’re trying to decide where to register your trademark. Before I answer that question, I want to make sure that you understand one simple thing: brands are written on a per-country basis, so your U.S. trademark doesn't protect you in China,...

Why Do Celebrities Trademark Their Catchphrases?
Why Do Celebrities Trademark Their Catchphrases?

So, Why Do They Do It?There are two reasons that people choose this trademarking strategy. First, many believe they can create numerous methods to monetize that catchphrase. Perhaps they plan to sell merchandise like T-shirts, hugs, or something else. They may offer services under that catchphrase. Whatever their motivation,...

Why is Google the Textbook Example of What Not to Do with Your Trademark?
Why is Google the Textbook Example of What Not to Do with Your Trademark?

Sin #1Your logo is the icon consumers use to identify your brand. If you frequent Google, you will see variations of their logo almost daily. This is a big no-no because you typically want your logo to remain the same to build goodwill around your brand continuously. Sin #2They are...

Why Is It Important to Preserve Evidence of Use of My Trademarks?
Why Is It Important to Preserve Evidence of Use of My Trademarks?

Here’s WhyAnyone so inclined can request to cancel your trademark unless you can prove three consecutive years of use. If you do not have sufficient evidence to prove trademark activity for those three years, the challenger will likely cancel your trademark successfully. Even big brands can occasionally suffer this...

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