trademark basics

1. Doesn’t prevent CopycatsIt is a common misconception that registering your brand's trademark can help you prevent other brands from entering the same market or offering similar services or products. Whilst this may seem like an attractive solution to protecting your brand, the truth is that trademarks will only...

There is a lot more than 3, but 3 is the one that I am going to point out. So, first of all, an unregistered trademark protects you only in the geographical area where enough people know about you under that brand. So, what that means is that with an...

Rip-off Number OneFailure to perform a comprehensive trademark search before filing is the first rip-off; Their goal is to get you in the door, file for your trademark, and then see what happens. This ploy is the strategy of many trademark companies and law offices and a big problem for...

Hi, I'm Andrei Mincov, and I'm here to share the 7 red flags you should watch out for when you shop around for trademarking services. I founded Trademark Factory® because I saw thousands of brand owners ripped off by all sorts of websites and law firms who hide behind terms...

What Should You Add?What if you add something and change it to Microsoft Software Solutions? The answer is still no because you are adding only descriptive words, and Microsoft remains the dominant identifier. Nothing indicates to the consumer that this mark is uniquely yours. The purpose of your trademark...

Accepting the Trademark ChallengeMy mentor Dan Lok challenged me to create this video. He's like, “Andrei, you've got a ton of those long videos where you go through every little detail about trademarking. Why don't you create a short video that summarizes what people really need to know about trademarks...

Why Trademarking MattersI've posted hundreds of videos about trademarks. I've got videos about what to trademark, where to trademark, when to trademark, how to trademark, who to trademark with, and a million other topics. In this video, I will summarize some of my older videos and talk about the benefits...

Can I Trademark a Brand Before It Is Launched?You may be wondering: Can you trademark a name, logo, tagline, or anything before you become known through that brand in the marketplace? And the answer is yes. We can even tell you how to trademark a brand. Filing for trademark...

What Is Intellectual Property?So let’s get started, first of all, intellectual property as a term is an umbrella term. It comprises completely different areas of law that vary in some very important aspects. So when you say “I own intellectual property,” it’s really meaningless unless you really...