trademark types

Trademarking: How’s it Done?In a perfect world, you have an unlimited budget and every single one of your branding assets is trademarkable. If that's the case, the answer is clear and simple: you want to trademark all your branding assets separately and if you happen to use them...

What is a Generic Trademark? What Are Descriptive, Suggestive, Arbitrary, and Fanciful Trademarks?Not all brands are created equal. Some brand names are inherently stronger than others. That depends on where your brand is on the spectrum of distinctiveness—going from generic, descriptive to suggestive, arbitrary, and fanciful marks. Watch...

Word marks are basically just that: it is a trademark that contains nothing but words. It can be one word, two words, three words—as many words as you want. But these words would be written in plain characters and they protect the words. They don't protect how those words...

I'm going to teach you how to do the trademark dance. And this is the answer to the question we get all the time, What do most companies trademark? There are four things that are most commonly trademarked. And as I said, we are going to learn them through the...

This article aims to provide a comprehensive understanding of the difference between descriptive and suggestive trademarks. Trademarks play a crucial role in branding, and it is essential to comprehend the distinctions between these two types. By defining descriptive trademarks and exploring suggestive trademarks, this article will delve into their legal...

The world of trademarks is extremely complex and complicated. Trademark helps the business owner to ensure their brand's identity is protected. To register a trademark, you need to first understand the differences between types of trademarks, and what each type encompasses. We thought making a list of key trademark types...