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How It WorksAccording to the World Intellectual Property Organization, the Madrid Union covers 121 countries representing more than 80% of world trade. Upon filing your international trademark application, each of the designated countries will independently review your application. For example, you apply for your international trademark by selecting China, Brazil,...

First Sign That You Need to Trademark Your Brand#1. You spend time, money, and energy advertising your brand. Now you spend countless hours and thousands of dollars running ads, exhibiting a tradeshow, attending networking events, creating marketing for your business because you want the world to know that you...

As many of you know, we have 3 different trademarking do-it-for-you packages. They are All-inclusive, I Feel Lucky, and Ultimate. And we're doing a separate video for all of them. This video is about our I Feel Lucky package. If you saw the video about our All-Inclusive package, the All-Inclusive...

So as you may know, we have 3 different packages that we offer for our do-it-for-you trademarking services. We have All-Inclusive, we have I Feel Lucky, and we have Ultimate. This video is about the Ultimate package. If you want to know about other packages we have separate videos for...

Trademarks vs Car insuranceThere are three similarities and three differences between trademark registration and car insurance. Let's start with similarities first. Number one - you MUST do both even though you don't want to do either. So both are necessary "evils." You've got mandatory car insurance. You don't have mandatory...

How to Trademark a NameBefore we get into the actual formula, let me make a couple of remarks. So, we call TMs into Rs a brand protection formula. TM refers to an unregistered trademark, which means you yourself think it's your trademark. You don't need a lawyer to do that...

The Process of Becoming Certain and Committing, and How it Relates to TrademarksHow many times has somebody given you a perfectly logical explanation of why you needed to do something for your business? You agreed it made perfect sense. You said it yourself, “Yes, this is something I should do,...

After the Opposition PeriodWhat happens if, after missing the opposition period, another party believing they have a prior right realizes the trademark is in force? They could go to court and petition the judge to find your trademark registration is invalid and belongs to them. However, in support of predictability...

They are pronounced like "niece" for Nice as a city, not like "nice" as in "oh, how nice!" So most countries in the world have adopted a system where they group all possible products and services into 45 categories that they call classes. So there are 34 classes, or categories,...