Our latest blog posts

Ideally, you want to trademark them both as two separate trademarks because each would protect different elements of your brand. One would protect the literal part of it, the name, and the other would protect the graphic representation of that name. Usually, we get this question when the client does...

Does My Startup Need to Trademark Its Name?I get this question all the time. So much so that a while ago, I did my research and looked up the biggest, hottest startups to see when they trademark their brands. It was no surprise to me that all of them...

Supplemental Register BenefitsA supplemental registration is far better than no trademark. You can still use the circle R, and. 99.9% of people will not realize it is in the supplemental register. Additionally, it allows you to bring suit in federal court instead of individually protecting your brand in state...

Trademark Class 35 of Nice ClassificationSo Class 35. Before I go through a bunch of legalese, here's my summary of three core services covered by class 35: Retail and wholesale of your and others’ products; number two: advertising services provided to others; and three: consulting in the field of business...

Trademark Class 41 ExplainedTrademark Class 41 of the Nice Classification system covers both educational and entertainment services. As you can imagine, both are huge areas that often have nothing to do with one another. This makes it challenging for everyone. It makes it challenging for brand owners who, let's say,...

Trademark Classes Explained For Mobile AppsAlright, so first of all, classes. We have several videos where I explain what trademarking classes or the Nice Classes, Nice Classification classes are. And if you have no idea about classes, you probably want to start with those videos. But just to give you...

Trademark Classes Explained | Nice ClassificationThis is the first in a series of videos I'm shooting about Trademark Classes. In this video, we'll provide an overview of the entire system and quickly go through all classes. Consider it an introduction to the Nice Classification (pronounced [nis] not [nice].) I will be...

Trademark Classes For Clothing Everything You Need To KnowClass 25 is the main trademarking class for clothing, headwear, and footwear. And by the way, if you're not sure what I'm talking about, what are the classes, I have a video on Nice Classes: the whole classification system, where I explain...

Trademarking Strategies For Life And Business CoachesI recently shared a stage with Lisa Sasevich, who is one of the most well-known trainers in the field of helping life coaches and business coaches build their products, build their systems, build their businesses, and we had a really great time talking to...