Our latest blog posts

Renew, Renew, Renew…In theory, a trademark is the only type of intellectual property that can last forever. You can renew it over and over, which, since 1892, is what Coca-Cola has done without fail. As a result, the brand alone is worth over $70 billion. Not their factories, merchandise,...

Trademark Cancellation Trademark Cancellation Proceedings in the US and Canada allow you to request the trademark office inquire whether that trademark owner is still using the trademark. If they cannot prove continued use, the trademark office will remove that mark from the register in a process known as “clearing the...

THINKING OF TRADEMARKING YOUR BRAND? There are a few things you can trademark: product names, service names, taglines, logos, and a few other things. But product names were the original reason for trademarking. When someone had a product that was legitimate and physical, there was often a brand name attached...

Trademarking Your Brand Step-by-StepLet me quickly outline the process first. First, the process starts with you filing your trademark application. In most countries, it's done online. Once filed, your application gets a timestamp and is assigned a number. With that, your application will just sit there for months before the...

Governmental Cost to Register a Trademark When it comes to the cost to register a trademark, there are two parts to that. The first part is the government fees that you pay to the government to get it done. And the whole thing starts with the filing fees. These are...

What is a Tagline and What About Them is So Valuable?First of all, I'm using the word tagline interchangeably with a slogan or catchphrase. If there is a distinction, it's not relevant with respect to what I'm going to talk about. So let's just jump right into it. What...

How To Trademark a Name and LogoI have published hundreds of videos with countless hours of content about trademarks, where I explain in much greater detail some of the things I'm about to share with you. But I wanted to record a short video that will provide you with a...

How To Trademark A Name And Logo For FreeSo, going back to the government fees, the very least you will ever pay for example in the US is $225 and that assumes that you're filing your trademark in one class only; that assumes that your trademark is already in use...

So, what is there in common between Kiss, Great White, Rat, Quinn Strike, and LA Guns? They all had major trademark fights around their brand names, around their band names with their former members and that is a great illustration of why you need to properly trademark the name and...