Trademark Registration and Brand Protection Guides

💡The fast-growing plant-based food industry has just witnessed one of its most consequential trademark rulings to date. A U.S. federal jury has ordered Beyond Meat to pay nearly $39 million in damages for infringing on a competitor’s registered trademark — a decision that immediately sent shockwaves through the alternative-protein...

💡OpenAI has been temporarily barred from using the name “Cameo”, or any confusingly similar variation, in connection with its Sora AI-generated video features — after celebrity video platform Cameo obtained a court-issued temporary restraining order (TRO). The dispute underscores a rapidly growing issue in AI branding: tech companies choosing product names...

💡Trademark Disputes · Sports Branding · Common-Law Rights vs. Federal Registration. Источник новости. The newly established NHL franchise Utah Mammoth is facing an aggressive trademark challenge — and responding with equal force. After investing roughly $7 million into building its brand identity, including uniforms, digital media, merchandise, mascot development, and promotional campaigns, the...

💡Celebrity Trademarks · Likelihood of Confusion · International Brand Protection. Источник: BBC News. Famous brands often face imitation, but when the brand belongs to one of the most recognizable artists in the world, trademark law takes on a different level of urgency. This week, Eminem (Marshall B. Mathers III) launched legal actions...

💡Nike has unexpectedly stepped back into the spotlight of trademark enforcement after attempting to revive one of its legacy sub-brands — TOTAL 90, a once-iconic line of soccer boots and sports equipment. What appeared to be a straightforward brand revival quickly escalated into a legal and strategic cautionary tale when Nike...

Limited editions and seasonal releases have become essential marketing tools in the alcohol industry. Whiskey barrel finishes, holiday wines, special-edition craft beer cans, artist collaborations, exclusive packaging, and collectible bottles can dramatically increase demand and customer loyalty. However, their success also attracts imitators. Not protecting limited-release branding can lead to...

Bars, restaurants, distilleries, and beverage brands often create unique cocktail names as part of their identity and menu strategy. Some of these names become iconic, recognizable, and commercially valuable. Naturally, businesses want to protect this value — but can a cocktail name actually be trademarked? The answer is: sometimes yes, often...

The craft beer industry has exploded over the past decade, with thousands of breweries producing seasonal releases, limited-edition cans, and creative flavor profiles. This rapid growth has also resulted in one of the most trademark-crowded sectors in the beverage world. From hop-themed names to illustrated cans and highly stylized packaging,...

The wine industry is one of the most tradition-rich, design-driven, and legally complex segments of the alcohol market. From the heritage of vineyard names to the artistry of wine labels and the global presence of geographical indications, branding in the wine world comes with unique opportunities and equally unique risks....