international

Trademark registration, a critical step in protecting your brand, can be pursued either on a national or international level. Each approach has its unique aspects, influenced by factors such as the governing laws, the scope of protection, and the associated costs. National trademark registration offers protection within a specific country's...

The European Union Intellectual Property Office (EUIPO) serves as a critical authority in the realm of Intellectual Property (IP) rights across the 27 member states of the European Union (EU). It oversees the registration and management of European Union trademarks (EUTM) and designs (RCD), thereby fostering innovation and economic growth...

The Community Trademark (CTM) is a distinctive form of trademark protection that spans across the European Union. It was designed to establish a streamlined, centralized system for trademark registration and management, providing extensive coverage across all EU member states. Regardless of whether your business operates in a single EU country...

The World Intellectual Property Organization (WIPO) plays a pivotal role in the business world, offering indispensable resources for safeguarding trademarks. One of its most valuable tools is the Trademark Database, a robust and accessible system that houses a wealth of information on global trademark laws and registered trademarks. In this...

The International Trademark Association (INTA) plays an integral role in international trademark registration services in global trademark protection. This article examines INTA's functions, encompassing advocacy efforts, education, and support for trademark owners. The focus of the discussion will be on how INTA navigates the complex terrain of intellectual property law,...

At TrademarkFactory®, we know that building a strong, defensible brand starts with a critical first step: making sure your trademark is available. Conducting a comprehensive trademark search—which includes both a preliminary trademark search and a full trademark search—helps protect your investment and avoid costly surprises down the line....

Brand owners in the United States often face a crucial decision when it comes to trademark protection: whether to file a national trademark application with the United States Patent and Trademark Office (USPTO) or opt for international trademark registration under the Madrid Protocol. While both options provide legal protection, they...