international

Let’s Take a LookInterestingly, another one of these emails just landed in my inbox. I’m unsure what trademark this indicates, so let’s unbox it now and see what we have. The document sports an official-looking heading of Patents-Trademark Services addressed to me and Trademark Factory®, originating in...

How It WorksAccording to the World Intellectual Property Organization, the Madrid Union covers 121 countries representing more than 80% of world trade. Upon filing your international trademark application, each of the designated countries will independently review your application. For example, you apply for your international trademark by selecting China, Brazil,...

They are pronounced like "niece" for Nice as a city, not like "nice" as in "oh, how nice!" So most countries in the world have adopted a system where they group all possible products and services into 45 categories that they call classes. So there are 34 classes, or categories,...

How It WorksLet’s say that you are in the US filing your US trademark on January 5 and not filing in any other country. Then, suppose Mean Company Inc. files for the same trademark in Canada the following April. They are first in line in Canada because you have...

What It Means for EU Trademarks?EU trademarks registered by December 31, 2020, automatically acquired their UK registration. Registrations after that date require direct application of their UK trademark registration. However, a grace period ending in September 2021 allows you to claim the filing priority date of your EU trademark...

Trademark registration, a critical step in protecting your brand, can be pursued either on a national or international level. Each approach has its unique aspects, influenced by factors such as the governing laws, the scope of protection, and the associated costs. National trademark registration offers protection within a specific country's...

The European Union Intellectual Property Office (EUIPO) serves as a critical authority in the realm of Intellectual Property (IP) rights across the 27 member states of the European Union (EU). It oversees the registration and management of European Union trademarks (EUTM) and designs (RCD), thereby fostering innovation and economic growth...

The Community Trademark (CTM) is a distinctive form of trademark protection that spans across the European Union. It was designed to establish a streamlined, centralized system for trademark registration and management, providing extensive coverage across all EU member states. Regardless of whether your business operates in a single EU country...

If you're running a business today—whether you're launching a product, expanding overseas, or just getting your brand off the ground—protecting your trademarks is non-negotiable. That’s where the WIPO Global Brand Database comes in. It’s one of the most powerful tools out there for navigating the trademark...