trademark basics

Considering Your OptionsEssentially, there are just 4 radically different ways to do it. You can use an online trademark filing service. You can use traditional law firms and attorneys. You can go with the company I founded, Trademark Factory®; Or you can file your trademarks yourself. And I'm going to...

Traditional ServicesYou can use traditional law firms and attorneys. You can go with the company I founded, Trademark Factory®; Or you can use an online trademark filing service. And here, I'm going to explain the benefits and dangers of using such services. I'm also recording videos about the benefits and...

Should I Claim Color as a Feature of My Trademark?If you have a brand that you associate with specific colors, either the brand itself, a background, or the combination of colors, maybe a pattern, something that has to do with colors, the question is always, "Should we file it...

THINKING OF TRADEMARKING YOUR BRAND? I get this question all the time, and my answer is always very simple: it really does not matter how much you paid for your brand to be developed. Many of us have brands that we paid nothing for, as we came up with those...

Ideally, you want to trademark them both as two separate trademarks because each would protect different elements of your brand. One would protect the literal part of it, the name, and the other would protect the graphic representation of that name. Usually, we get this question when the client does...

Does My Startup Need to Trademark Its Name?I get this question all the time. So much so that a while ago, I did my research and looked up the biggest, hottest startups to see when they trademark their brands. It was no surprise to me that all of them...

Supplemental Register BenefitsA supplemental registration is far better than no trademark. You can still use the circle R, and. 99.9% of people will not realize it is in the supplemental register. Additionally, it allows you to bring suit in federal court instead of individually protecting your brand in state...

Trademarking Strategies For Life And Business CoachesI recently shared a stage with Lisa Sasevich, who is one of the most well-known trainers in the field of helping life coaches and business coaches build their products, build their systems, build their businesses, and we had a really great time talking to...

THINKING OF TRADEMARKING YOUR BRAND? If you have a brand that a name or a phrase written in a fancy font, how should you go about trademarking that? It can feel like a sacrifice to change the look of your brand for your trademark. You may be wondering, should you...