THINKING OF TRADEMARKING YOUR BRAND?
I get this question all the time, and my answer is always very simple: it really does not matter how much you paid for your brand to be developed. Many of us have brands that we paid nothing for, as we came up with those brands ourselves! This is part of what makes small businesses and young companies so special.
Just because you pay somebody $5 to design a logo does not mean that the logo is not valuable. The value of your branding is not measured by how much you paid to design it. The value of your brand is measured by how many people know about your goods and services under that brand. It can come from anywhere, and it can be anything.
No one knows what is behind it anyway! A $5 brand can easily be worth billions, so don't get hung up on how much you paid for the logo. Think only in terms of whether or not the logo is of value to your business. If it is, you have to protect it.
Check the rights attached to your Fiverr order before using the logo as a brand. For custom services, Fiverr’s current terms generally assign the delivered work’s intellectual property rights to the buyer after delivery and full payment, unless the Gig description or Custom Offer states otherwise. Review those terms, any commercial-use extras, and the licences for fonts, stock images or other third-party material. Keep the agreed terms and delivery records.
Fiverr Logo Maker uses a different arrangement: its logo-design licence is non-exclusive. Fiverr’s guidance says buyers cannot trademark the design or claim exclusive ownership. Do not treat a Logo Maker purchase as equivalent to an exclusive custom logo assignment. Check the current terms for the product you actually purchased.
Copyright ownership and permission to use a design do not establish trademark availability. Search for conflicting marks and confirm the permitted brand uses before applying. Use our logo design agreement checklist to review ownership, third-party assets and the rights needed for your project.
Think of the design for the famous Nike swoosh. It's not the most intricate work of art, but the brand and the logo is worth millions, if not hundreds of millions. Not because of how much they paid to the designer, but by how much goodwill they have accumulated with that design. If you have a logo that is really landing with your audience, or there is something that people already associate you with, it might be time to get it trademarked!
Trademark protection can help address uses that are legally likely to confuse customers. Its scope depends on the mark, goods or services and relevant rights; registration is not a guarantee against every competing use.
In conclusion, let’s simplify: yes, you should certainly be very mindful of where you get your logo! Ask for test materials and get a feel for the artist. However, it doesn't matter how much you pay for the final product. It could be five dollars, five thousand dollars, or five million dollars. The design price alone does not determine the value of a brand or whether its logo qualifies for trademark protection.
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