Trademark Factory Ultimate package

So as you may know, we have 3 different packages that we offer for our do-it-for-you trademarking services. We have All-Inclusive, we have I Feel Lucky, and we have Ultimate. This video is about the Ultimate package. If you want to know about other packages we have separate videos for them.

So what is the Ultimate package? The Ultimate package is All-Inclusive package plus something else. The All-Inclusive package, as some of you know, is one-flat fee that covers everything from start to finish with a 100% money-back guarantee that your trademark will be approved by the Trademarks Office.

The Ultimate package is the same thing as All-Inclusive plus lifetime maintenance, which means that for as long as you’re interested in keeping your brand, we will be helping you renew your trademark registrations, so every 10 years around the world and every 15 years in Canada, we will be filing the paperwork to make sure you don’t miss the deadlines, to make sure that your renewal is done properly. You’re also getting lifetime assignments, lifetime changes of name, changes of address, so if something changes in your business, if you sell the trademark, if you sell the business, if you rename the business—all of those things need to be recorded with the Trademarks Office. So for as long as you’re interested in keeping that brand, we will be taking care of that for you.

Most importantly, Ultimate package comes with the lifetime weekly confusion watch service. Every single week, for as long as you’re interested in keeping your brand, we will be checking to see if someone is trying to file a trademark similar to yours. And if they are, we will notify you so you can quickly decide what you want to do. Do you want to send them a nasty letter, do you want to just keep monitoring and see whether the Trademarks Office stops them, or if the Trademarks Office does not stop them, maybe you want to oppose that mark, or maybe you want to do nothing. Really it depends on your evaluation as to whether somebody else is trying to use a similar enough trademark to sneak into a similar enough industry compared to what you are interested in.

And just an example of that. If I were to file a trademark what contained the word Microsoft in it, I would hear from Microsoft’s lawyers a lot sooner than I would hear back from Trademarks Office, and it takes the Trademarks Office several months to look at your trademark application. So the way Microsoft’s lawyers would find out about me filing for the trademark that contains the word Microsoft, would be because they are using a service similar to this one. Somebody is making sure that they are monitoring who files what trademarks and if there are any trademarks that are similar to certain keywords, or certain things that the brand owners are trying to protect they would be notified and then they will take action.

There is one last thing that makes Ultimate go even further compared to the All-Inclusive package. Because what it does, it covers you against unexpected oppositions. So after we file your trademark, we’ll wait for the Trademarks Office to approve it. Once the trademark examiner approves your trademark, it will be published for opposition purposes. And the opposition period is when anybody may request that the Trademarks Office not register your trademark for whatever reasons they may have. Maybe they think they used this brand first or maybe they think there is some other reason why you should not be granted the monopoly over the brand. Whatever the reason, if it is something you didn’t know about and that you should not have known about, then the Ultimate package will cover you for that as well.

In both Canada and U.S., oppositions are very rare, they happen in less than 1% of the cases, so it is a kind of a catastrophe scenario. But when I say a catastrophe scenario, it’s not just because it’s very rare, but because it’s very, very, very expensive. It can easily take 50 to a 100 hours for trademark agents or trademark attorneys to gather all the paperwork and gather all the evidence and argue that case before the opposition board. So the Ultimate package would cover you for that as well. But notice that I mentioned it has to be an unexpected opposition. So if you’re knowingly ripping off your competitor and they have proof that you knew that they wouldn’t be happy about you filing their trademark, then that would not be covered by the Ultimate package.

In one of our videos, I answer whether the Trademark Office will look at unregistered trademarks—and they won’t. So what the Ultimate package is designed to cover is all those businesses that have been operating down-low; you really didn’t know anything about them; they never filed for a trademark; they never reached out to you; you never reached out to them; you never had a relationship. They just exist somewhere where nobody’s ever heard of them. And somehow they find out that you’re filing for that trademark and they’re not happy with it. So the Ultimate package would cover you against that.

So, Ultimate package—one flat-fee that covers everything from start to finish, including unexpected oppositions, and after your trademark gets registered: lifetime maintenance, lifetime changes of address, lifetime changes of name, lifetime renewals, lifetime assignments, lifetime confusion watch service.

It is an amazing package, especially if you’re planning to be in business with that brand for a long-long time.

• Does My Trademark Need to Match My Company Name? ()
• What Is a Trademark? ()
• Can I Add More Products and Services to My Trademark Application After It Has Been Filed? ()
• Where Should I Register My Trademarks? (Deciding on Jurisdictions in Which to File Trademarks) ()
• What Is Conventional Priority? ()
• Can I Change the Trademark Itself After My Trademark Application has been Filed? ()
• How Long Does It Take to Register a Trademark? ()
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• Can I Trademark the Same Brand for Different Products or Services? ()
• Do All Countries Protect Unregistered Trademarks? (Common-Law Trademarks) ()
• Can I Trademark a Brand Before It Is Launched? (Intent-to-Use Trademarks) ()
• Is My Trademark Available? ()
• Should I Trademark My Startup's Brand? ()
• In Whose Name Should I Apply For My Trademark? ()
• Will the Trademarks Office Help Me Enforce My Trademarks? ()
• Should I Trademark a Logo Done On Fiverr? ()
• How Much Does It Cost to Register a Trademark? ()
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• 3 Most Important Benefits of Registering Trademarks ()
• Why Register a Trademark in Canada to Get a .CA Domain Name? ()
• What is Post-Allowance Statement / Declaration of Use? ()
• Am I Protected Between the Filing and the Registration of My Trademark? ()
• What Is Post-Registration Statement of Use? ()
• How to Use Trademarks to Create a Sense of Uniqueness for Your Business? ()
• What Goes Into a Trademark Application? ()
• What Happens If You Don't Respond to Correspondence from Trademarks Office in Time? ()
• What Makes a Brand Valuable? ()
• Is Registering a .COM Domain Name Enough to Secure Trademark Rights? ()
• Why Is It Important to Preserve Evidence of Use of My Trademarks? ()
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• Andrei Mincov's story ()
• What is Madrid Protocol? ()
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• Will the Trademark Examiner Check Unregistered Trademarks? ()
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• Why is Google the Textbook Example of What Not to Do with Your Trademark? ()
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• What Is the Difference Between Trademarks and Patents? ()
• How Should I List Products and Services in My Trademark Application? ()
• What Is the Difference Between Trademarks and Copyright? ()
• When Should I Trademark My Logo? ()
• What Are the Two Main Reasons My Trademark Application Can Be Rejected? ()
• What Is the Trademarking Process? ()
• Can I Mention Someone Else's Trademark on My Website? ()
• What Is An Acceptable Specimen of Use? ()
• What Are Generic, Descriptive, Suggestive, Arbitrary, and Fanciful Trademarks? ()
• What Is UDRP Uniform Domain Name Resolution Policy? ()
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• What Are Word Marks, Design Marks, and Combined Marks? ()
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• Adding Elements to My Trademark to Overcome Confusion or Descriptiveness ()
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• What Should I Do If Somebody Accuses Me of Infringing Their Trademark? ()
• Asian Domain Name Scam ()
• What Are Two Biggest Branding Mistakes? ()
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• How Do I Choose a Great Brand for my Business, Product, or Service ? ()
• What Is Weekly Confusion Watch Service? ()
• Supplemental Register ()
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• What Happens If I Don't Renew My Trademark In Time? ()
• What Does Confusingly Similar Mean? ()
• What Is a Trademark Assignment Agreement? ()
• What Does Date of First Use Mean? ()
• What Is a License Agreement? ()
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• How Do I Check the Current Status of my Trademark Application? ()
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• How Do I Cancel Someone Else's Trademarks? ()
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