A common phrase in trademarks describes two different trademarks as being “confusingly similar.” What makes one trademark product confusingly similar to another?
What does "confusingly similar" mean? What is the confusion?
From the trademark perspective, confusion is not about "uh, I'm confused, I don't know what I'm looking at." From the trademark perspective, confusion is a test that allows the Trademarks Office and the courts to make a decision on whether two trademarks can coexist or whether one is too close to the other one.
If one trademark product is too confusingly similar to another, the newer one will not be approved. We’ll take a look from a trademark services perspective on how to avoid producing a confusingly similar trademark.
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