There are two methods for allowing another party to use your trademark, by Assignment Agreement or through Licensing.
In an Assignment Agreement, the other party becomes the owner of your brand. You essentially sell your trademark to them, which no longer belongs to you.
But today, we are talking about Licensing, which is more like renting, where you retain ownership of the trademark.
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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.