If you follow the news, it gets more and more often when we hear this or that celebrity go out and trademark a catchphrase that they came up with, and for this video, I don't mean catchphrases like, Michael Buffers, "Let's get ready to Rumble!" I'm talking more about stuff like LeBron James says, "Nothing is given, everything is earned". When you say a phrase over and over again until you realize, "Hmm, I'm actually using it all the time, and it's something that people associate with me," but it's not as big, it's not really your tagline. It's not really the name of a product or a service, it's just something that you say often. So we get to see more and more celebrities trademark their catchphrases.
So why do they do it? And there's really two reasons. Reason number one is that some of them think that they can come up with a lot of ways to monetize that catchphrase. Whether they're gonna be selling some merchandise, some t-shirts, some hugs, or something else, or they're gonna be creating products under that, or they're gonna be offering services under that, whatever, they're gonna find a way to make money using that catchphrase. That's reason number one. Reason number two is probably even bigger as they don't want to see others monetize their catchphrase. They don't want to see their catchphrase hijacked by parasites who, all they do really, is they try to make money off of somebody else's IP.
And to prevent that from happening, before that catchphrase becomes really big, that's why celebrities trademark their catchphrases. And this is the lesson really for normal people, and normal business owners, because your reasons for trademarking your brands are pretty much the same. You want to be able to monetize your brand. You want to make sure that the brand generates new clients, new customers for you, and you also want to make sure that nobody else rips you off by selling their products or their services under your brand, or a brand that too closely resembles your brand.
Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.