Why is Google the Textbook Example of What Not to Do with Your Trademark?
Sin #1
Your logo is the icon consumers use to identify your brand. If you frequent Google, you will see variations of their logo almost daily. This is a big no-no because you typically want your logo to remain the same to build goodwill around your brand continuously.
Sin #2
They are allowing people to use their trademark name, Google, as a verb.
Let me Google this or that; you can just Google it, is the second misstep.
Allowing such trademark misuse is the quickest way to diminish your brand and make your trademark irrelevant and generic. Trademarks like Aspirin, Escalator, And Linoleum are all examples of the fate of brands that allow the improper use of their trademark.
Sin #3
Google consistently permits second parties to use their brand in marketing. Websites offer to “Google” this for you. References to Google abound all across the web.
Typically, trademark owners ensure no dilution or infringement of their trademark by continually policing its usage. But Google is not bothering to police the use of its logo.
The Question Is, Why?
The answer is that intellectual property laws are in place to help the little guy because the big guys have the budget for advertising agencies and attorneys. More significant concerns can build a successful brand and business without regard for all the details the little guy must address when building their brand.
Trademarks and other intellectual property laws are in place to help the little guy compete with the big guys. Your registered trademark helps to protect your brand.
Summary
Don’t look to Google as an example of how to treat your trademark and brand. Their lax approach in managing their logo and its usage is a textbook example of what you should not do with your brand.
If you have a logo, keep it the same and use it frequently to prove continued brand use and goodwill in that particular icon.
Don’t allow the use of your name as a noun or verb. Only permit the use of your name, your brand, as YOUR brand name, not a generic noun or verb.
Should someone use your brand without your permission, give them notice addressing their infringement, ask them to stop, and at a minimum, sign an agreement indicating limitations and license to use your brand.
Protect the hard work, resources, and other investments you put into building a solid and successful brand by registering your trademark and employing a sound trademarking strategy.
Trademark Factory® will simplify the process and limit your trademark expenses with our all-inclusive 100% cash-back guarantee of successful trademark registration.
We do all the work. Our skilled trademark attorneys and specialized staff will shepherd your application to its ultimate approval while keeping you abreast of its progress.
Contact us today and learn more about how you can benefit from partnering with Trademark Factory® and our incredible team.
