It doesn’t matter how much time, money, and effort you’ve invested in building the brand for your growing business...
If you want to lose your brand, here’s your step-by-step guide to how you can do it in 10 simple ways.
It all starts with having the right mindset.
You probably know the power of daily affirmations, so here’s the perfect one for you.
For best results and maximum impact, say this aloud first thing in the morning and then before you go to bed:
“My brand is crap. It is worthless. Nobody will steal it from me.”
If you think your brand is worth anything, your subconscious mind will force you to take steps to protect it—so it would be very difficult for you to lose it.
Again, your mindset is everything.
If you want to lose your brand, you have to treat it like garbage.
In business, decisions NOT to do something are just as important as decisions to do something.
If you want to lose your brand, it is crucial that you make a conscious effort not to trademark it.
Ignore the advice of the so-called “business experts”.
What do they know about your business, right?
After all, it’s yours, not theirs.
And since it’s your business, you have every right to lose your brand.
Trademarks are for losers who want the world to know that they own their brand, and you sure as hell don’t want that, do you?
It’s much harder to lose a brand when it has an ® after it.
Say NO to trademarking today!
If, despite #2, you’re still considering trademarking, the very least you can do is wait until your brand gets massive recognition.
This will give your competitors and trademark trolls plenty of opportunities to steal it from you before you can fight back.
Don’t end up like Netflix, Coca-Cola, and Nike who trademarked their brands when they were just starting out.
See what happened to them?
Now that their brands are worth billions of dollars, it’s hard to lose them.
Instead, put trademarking aside until you have at least an 8-figure business with thousands of clients.
At that point, it will probably be too late to get a trademark, which will open the door for you to start everything from scratch and come up with a new name, logo, and tagline for your popular products and services.
Some people mistakenly believe that the ™ symbol stands for “trademark.”
What it actually means is “Take Me!”
Losing a brand may be difficult, so why not get help from others and let them steal it from you?
When you place a ™ after your brand without officially filing a trademark, you are telling the world that you care about your brand—just not enough to protect it.
Simply put a big fat ™ next to the brand you want to be stolen from you… and wait.
Don’t worry that incorporating a company or registering an LLC might accidentally protect your brand.
All an incorporation does is block others from registering a company under the same name in your state (or province if you’re in Canada).
It will not prevent others from selling their products and services using your name.
Instead, let your loser competitors trademark your name and fight you for it!
The best part of this strategy is that even if you pay tens and hundreds of thousands of dollars to lawyers, you’ll most likely lose!
It’s a win-win!
…Or is it a lose-lose?..
You won’t have a brand to worry about anymore, anyway!
Evil lawyers must have tricked Jeff Bezos, Mark Zuckerberg, and Larry Page into thinking that they needed a trademark—when they already owned AMAZON.COM, FACEBOOK.COM, and GOOGLE.COM domain names.
Now they own hundreds of trademarks around the world and can’t even lose their brands properly.
Such a waste!
Take the road less traveled!
If you have a brand you want to lose, just register it as a domain name and send traffic to your website.
If you want to go all out, get YouTube, Instagram, and TikTok profiles, and create great content that attracts thousands of followers.
Tell the world!!
As your online reputation grows, wait for the copycats to drive you out of your brand!
Sharing is caring, right?
If you liked tip #4, you’re going to love this one.
Instead of a ™ use a © and copyright your brand!
Nevermind that copyright only protects original works of authorship including literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture.
It’s your brand, therefore you must be the author—why not copyright it?
Also, who’s going to notice the difference between a © and an ® anyway?
They’re just a few letters apart!
This is a very clever strategy to teach all those greedy law firms and trademarking companies a lesson.
Copyright your brand—and lose it in the blink of an eye.
Millions of trademarks are filed around the world every year.
So if you can’t resist the temptation to file that trademark, we can’t blame you.
But do yourself a favor and file it blindly.
Don’t be at the disadvantage of knowing your chances upfront.
Wait a few months and let the office action that refuses your trademark application surprise you.
When the Trademarks Office tells you that your mark is confusingly similar to someone else’s or that it’s merely descriptive—celebrate!
After all, it’s one thing to lose a brand you never bothered to trademark.
But it’s so much better to lose a brand you spent your hard-earned money and time to trademark.
Why choose to lose your brand today for free when just for a few hundred dollars you can lose it a few months later?
The thrill will be well worth the wait.
If you choose to file a trademark application, make sure to use strategies #9 or #10 below to improve your chances of losing your brand.
If you want to pay someone to help you file a trademark that gets rejected, we strongly recommend running a Google search for “cheap trademarking services.”
Click through the ads at the top and look at their websites.
But don’t go for the cheapest.
Paying $69 and expecting your trademark to go through is ridiculous.
If you’re paying to lose your brand, you might as well get the most out of it.
Instead, pick a firm that charges at least a few hundred dollars for their services and pretends to be serious about trademarking.
But be careful to follow these tips to choose a firm that will improve your chances of losing your brand:
Very importantly, check that their fees do not cover responding to major or complex office actions such as descriptiveness or likelihood of confusion. These are very tough and expensive to respond to. Why waste a perfectly good opportunity to pay more as you go?
And finally, make sure that they have no money-back guarantee in case your trademark is rejected. That would spoil all the fun!
The good news is there are so many trademarking firms out there...
If you want to lose your time and money as well as your brand, you cannot go wrong with most of them.
Your other alternative is to file your trademark yourself.
It shows the world how determined you are to lose your brand.
If you like puzzles, USPTO and CIPO forms are great!
Are you filing based on 1(a), 1(b), 44(e), or 44(d)?
Are you claiming color as a feature of your mark?
Do you want to disclaim a merely descriptive portion of your mark?
Guesswork is a useful tool in filling out legal paperwork.
Pick a random option and just file it!
Let the examiner at the Trademarks Office figure it out for you.
That’s what the government fees are for, right?
Over 81% of trademarks filed by self-represented applicants get rejected.
It means your chances of getting an office action are exceptionally high.
We recommend one of two ways to handle these letters from the Trademarks Office if you really want to lose your brand.
One, you can simply put whatever you can think of into your response and just submit it.
Or two, go for the kill and miss the deadline for responding.
Either option will finalize the refusal and ensure your brand is a goner!
Equipped with this knowledge, you can use any of these 10 proven methods to lose your brand.
They have worked for thousands of entrepreneurs out there...
And they will work for you!
If, however, you realize that instead of losing what could be your most valuable asset, you would prefer to actually own it...
If rather than gambling with your brand, you’d rather have someone in your corner who only gets paid if your trademark gets approved, you might want to check out Trademark Factory®.
We are the only firm in the world that makes sure you don’t waste your time and money on trademarks that won’t go through.
Click the button below to schedule your free call with one of our strategy advisors to see how we can help you trademark your brand with a guaranteed result for a guaranteed budget.