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Should I Claim Color as a Feature of My Trademark?If you have a brand that you associate with specific colors, either the brand itself, a background, or the combination of colors, maybe a pattern, something that has to do with colors, the question is always, "Should we file it...

THINKING OF TRADEMARKING YOUR BRAND? I get this question all the time, and my answer is always very simple: it really does not matter how much you paid for your brand to be developed. Many of us have brands that we paid nothing for, as we came up with those...

Ideally, you want to trademark them both as two separate trademarks because each would protect different elements of your brand. One would protect the literal part of it, the name, and the other would protect the graphic representation of that name. Usually, we get this question when the client does...

Does My Startup Need to Trademark Its Name?I get this question all the time. So much so that a while ago, I did my research and looked up the biggest, hottest startups to see when they trademark their brands. It was no surprise to me that all of them...

Supplemental Register BenefitsA supplemental registration is far better than no trademark. You can still use the circle R, and. 99.9% of people will not realize it is in the supplemental register. Additionally, it allows you to bring suit in federal court instead of individually protecting your brand in state...

Trademark Class 35 of Nice ClassificationSo Class 35. Before I go through a bunch of legalese, here's my summary of three core services covered by class 35: Retail and wholesale of your and others’ products; number two: advertising services provided to others; and three: consulting in the field of business...

Trademark Class 41 ExplainedTrademark Class 41 of the Nice Classification system covers both educational and entertainment services. As you can imagine, both are huge areas that often have nothing to do with one another. This makes it challenging for everyone. It makes it challenging for brand owners who, let's say,...

Trademark Classes Explained For Mobile AppsAlright, so first of all, classes. We have several videos where I explain what trademarking classes or the Nice Classes, Nice Classification classes are. And if you have no idea about classes, you probably want to start with those videos. But just to give you...

Trademark Classes Explained | Nice ClassificationThis is the first in a series of videos I'm shooting about Trademark Classes. In this video, we'll provide an overview of the entire system and quickly go through all classes. Consider it an introduction to the Nice Classification (pronounced [nis] not [nice].) I will be...