At TrademarkFactory®, we know that building a strong, defensible brand starts with a critical first step: making sure your trademark is available. Conducting a comprehensive trademark search—which includes both a preliminary trademark search and a full trademark search—helps protect your investment and avoid costly surprises down the line....
Brand owners in the United States often face a crucial decision when it comes to trademark protection: whether to file a national trademark application with the United States Patent and Trademark Office (USPTO) or opt for international trademark registration under the Madrid Protocol. While both options provide legal protection, they...