Whenever starting out a business or brand, we have to know what we can do in order to protect it, and having a trademark is one of them. Trademarks are all about protection for YOUR brand. That’s why we need to understand what it means and what it can do. 

We’ve already established that Intellectual Property, specifically trademarks, are there to legally protect your business. But there’s a LOT of confusion when it comes to what trademarks do and what they don’t. In this article, we’ll clear out a couple of misconceptions of what a trademark is and what it isn’t.