FREQUENTLY ASKED QUESTIONS Adding Elements to My Trademark to Overcome Confusion or Descriptiveness

You want to file a very short trademark with a word or two. But there’s a problem because a similar mark is in use, or your brief filing is merely descriptive. 

Should you add elements to your trademark registration to make it registrable?

Possibly, but there are two sides to that answer.

First, the answer is yes; the more elements, the more registrable your trademark becomes. For example, let’s say you are a software company wanting to register a trademark containing the name Microsoft. Your trademark name search will tell you it is in use, and you cannot use it in your trademark.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.