Adding Elements to My Trademark to Overcome Confusion or Descriptiveness
What Should You Add?
What if you add something and change it to Microsoft Software Solutions? The answer is still no because you are adding only descriptive words, and Microsoft remains the dominant identifier. Nothing indicates to the consumer that this mark is uniquely yours.
The purpose of your trademark is to enable consumers to quickly identify your brand in the marketplace, only add elements that support that goal. However, it is possible you could come up with compelling and creative elements to make your trademark eligible.
The Other Side of the Coin
You might add too many elements on the other side of the coin. Your application may be trademarkable, but the result is a weak trademark that may be of little use.
If your goal is to prevent trademark infringement, something like a seven-word trademark, while eligible for registration, will mean you can only stop competition using those exact seven words or something very close. A competitor using only some of those words would be beyond your reach.
The more elements you add, the more registrable your trademark becomes, but it also weakens your ability to police trademark infringement or partial use of your brand.
