Does My Trademark Need to Match My Company Name?

One of the questions we often get is whether your trademark should match your company name.

Watch this video and find out.

Spoiler alert: no they don't. You can have your trademark registered in your personal name, in the name of a numbered company, in the name of a company with a different name, or in the name of a company that matches your trademark.

This is totally up to you.

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TRANSCRIPT

The answer is no.

Those two things are completely separate. You can file your trademark in your personal name or you can file your trademark in your corporate name. The corporate name doesn't have to match the trademark. One company can own and as many trademarks as it wants.

And the best example is Procter & Gamble. They own more trademarks than any other company in the world. So they are not creating a separate company for every new trademark they come up with. So you don't need to wait to register the company with the same name to file for the trademark. As soon as you come up with your brand and you know that your brand is worth trademarking—trademark it and then you can figure out how to call the company.

I'll just give you my personal example. Trademark Factory® initially was a trademark owned by my firm Mincov Law Corporation. But then, when I stopped being a lawyer, I renamed the company. Now it’s Trademark Factory International Inc.. The trademark stayed the same, the owner is the same, it's just a different name.

So it doesn't really matter.


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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.

See our answers to other frequently asked questions about trademarks or leave your comments below!


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