Filing its initial trademark application in 1892, Coca-Cola stands out as the leader in how to build a strong brand.
At a time when the company was selling nine beverages per day (a lemonade stand with a dream), they understood the need to take the necessary steps if they were to grow into something that matters.
The founders had to incorporate a business, guard their recipe, and protect their brand. That is precisely what they did, laying down a solid foundation for building Coca-Cola into what it is today.
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