How Coca Cola Trademarked Their Brand
Renew, Renew, Renew…
In theory, a trademark is the only type of intellectual property that can last forever. You can renew it over and over, which, since 1892, is what Coca-Cola has done without fail.
As a result, the brand alone is worth over $70 billion. Not their factories, merchandise, drinks, nor the method of delivery; just the brand itself is worth over $70 billion.
Is there any better lesson for what you can do with a brand?
The Take-Away
Your brand may not become so large and may not last hundreds of years, but the lesson is still evident. As entrepreneurs, we should look up to those who build a lemonade stand into a thriving enterprise. If you can’t emulate them as they are today, try to mirror the earlier strategies when they were small and see how you grow.
But if you want to stay small and don’t dream of building something that matters, should you be running a business? You are not performing as an entrepreneur; it’s like having a job to avoid working for someone else.
That job will keep you busy every day, but you only have one life, and you will spend all of it working on your business. So, you might as well build something substantial, and for that, you need a brand.
Build Your Brand
You need a brand that you own and protect. You can build your business as a pet, as a child, or as a baby. Some owners treat their business like a pet, but year after year, it stays the same. It might grow a little or only grow older, but it doesn’t evolve. Like a pet, it doesn’t independently grow into a powerhouse.
Approaching your business like it is a baby, you have to do whatever it takes for it to grow. After that nurturing, it becomes independent and more capable, and self-propelling. Just like a child will start thinking and doing things independently.
Eventually, a child grows smarter than you and will do things you never thought possible. This attitude and type of growth are what the entrepreneurial mindset is all about.
You are supposed to build something that will become bigger than you, more significant than you, like Coca-Cola. Contact Trademark Factory® today to begin building your brand into something that matters.
