FREQUENTLY ASKED QUESTIONS How To Trademark A Name And Logo For Your Small Business

If your small business is going to go anywhere, you need to trademark your name and logo. Trademark Factory’s Andrei Mincov explains how below, and a whole lot more.

If you’re serious about building your small business, it’s highly recommended that you trademark your name and logo. Today, I'll briefly cover why, what, when, where, and how you should trademark. 

Let's start with the why. 

I'm known for saying that there's no reason in the world to spend a minute of your life or a dollar out of your pocket building a brand you don't own. The only way to own and protect your brand is to trademark it. Nothing else works. 

That's why trademarks were invented, and why the cost to trademark a logo is what it is. If there was another way to protect your brand that would not have been a need for trademarks. 

Incorporations don't work. Copyright doesn't work. TM symbols don't work. Being first doesn't work. Therefore, you’ve got to take the steps to proactively secure what can become your most valuable asset and you can do that through trademarking.


Figuring Out The Cost to Trademark Name and Logo

Okay. Now, moving on to the what. 

Of course, you can trademark many things, but there are five brand elements that are most commonly trademarked. 

Here they are— 1. company name or your personal name if you are your business; 2. names of your physical products; 3. names of your services; 4. logos; and 5. your taglines, slogans, catchphrases, or whatever you call them. 

We believe that names are more important than logos and taglines. One of the reasons for this is that the cost to trademark the name and logo is itemized individually alongside each of those slogans. That is to say, the cost to trademark a logo is separate from the cost to trademark a name. 

So if you're pressed for budget, start with a name or maybe your logo that prominently shows the name. If you have an unlimited budget, trademark everything.

The Real Cost to Trademark Logo: When and Where is Best?

All right, time to get into the hard truth. 

One of the questions I hear all the time is, “when is the right time to trademark your brand?” Well, unfortunately, by the time you’re asking that, it's often too late. 

But, remember, it’s never too early to trademark your brand. 

In fact, most successful companies have trademarked their brands either before launch or shortly after. 

It's not about how much money your business is making today. It's not about how many people know about you, your products, your services, and your brand. Additionally, it's not about whether you feel you're ready. 

It's about answering two very simple questions. First, are you running a business or do you have a time-consuming hobby? And secondly, is there a chance that if your business becomes successful, your brand will have some value three years from now? 

Generally, if you have a hobby and not a real business, you don't need to trademark your brand. Not now. Not ever. 

But if you have a business and you think that there's a chance that it might become successful, you should protect the brand yesterday. 

You want to be the first person in the world to have realized the potential value of your brand, and you want to be the first person in the world who will take steps to secure ownership of that brand. After that, the rest of the world will follow. 

It may sound like I'm oversimplifying, but I'm really not. It's really that simple. It's not about some external metrics. It's not about your revenues, it's about one thing and one thing only: Do you believe in yourself? 

Do you believe in your ability to build something that matters? Do you believe your brand is not worthless? If yes, you trademark it. If you don't believe that, then trademarking is probably not for you.

Moving on to the where. 

The rule of thumb is, you should first trademark your brand in your home country, and then in those countries where you think you have the biggest markets for your products and services. 

Of course, each country has their own trademark processes and different costs in figuring out the cost to trademark a name and logo. This of course can add up quickly the more markets you’re looking to enter. 

Expanding your brand to many, many countries is usually outside of most small businesses’ budget. So, especially when you’re just getting started, we advise you to pick your battles. 

As I said, start with your home country and then pick another one, two, three main markets and build your brand there. And as you're finding your success, you will then expand your reach to other jurisdictions.

How to Trademark Your Brand (and How Much Does a Logo Trademark Cost?)

And finally, here's how to trademark your brand. 

How much does a logo trademark cost? In theory, you can go online and file the application yourself. 

Don't! This is coming from a professional in the industry. Do not do that.  

Yeah, you might get lucky and everything would go through without a hitch. But the odds are seriously against you. Just don't. 

Instead, you can use a law firm that specializes in intellectual property or your local attorney, and they'll probably get it done right. Eventually. 

The problem is, in 68% of the cases, the trademark's office will reject your application in a letter they call an office action. What’s more, responding to these office actions can easily take 12-20 sometimes more than 30 hours. 

Multiply that by $400 an hour, the typical hourly fee trademark attorneys charge, and you’re in trouble. You'll see that this can quickly go out of hand. 

Now you see law firms don't make money filing your trademarks. They make money fixing the applications they filed for you. 

You can also use Legal Zoom or one of those cheap trademarking websites that will file your trademark for next to nothing. These websites have great software that makes it easier for you to file your trademark application, and they're great at making the filing process easy. But that's pretty much all they do. 

If you get an office action, you will either be on your own, which again is not a good idea, or you can get an attorney to deal with it, which will probably cost you your fortune. That's how your $69 applications become $6,900 horror stories. 

But instead, you can use Trademark Factory to get your brand trademarked, and risk-free from start to finish for a single all-inclusive flat fee with a 100% money-back guarantee. 

With Trademark Factory the cost to trademark a logo, or the cost to trademark a name and logo, is upfront. We’re more interested in making sure your trademark and business succeed than in collecting hidden fees.

Trademark Factory is Here to Help Your Business Succeed

If you're serious about your brand and your business. And you want to know exactly how much the whole thing is going to cost. If you don't want to pay lawyers by the hour. 

If you want to know if your brand is even trademarkable if it even has a chance of going through before your applications get filed. 

If you want to have a 100% money-back guarantee that your brand will be approved by the trademark's office. If you don't want to be treated like an ATM. 

If you want your trademarking company to genuinely care about your ultimate success, then go to and book your free call with our strategy advisors. We might be able to help. 

And if you want to learn more about the trademarking process and how to do it, subscribe to our Youtube channel. I’d love to stay in touch with you.


Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.