Matrix of Success 2 Things a Business Needs for Success

I came up with this thing that I call the matrix of success, and it will show you four types of businesses and you will see that only one of them, one of these four types, becomes really successful. So let's get started.

So first up with business is when nobody knows that you exist and even if they did, they still wouldn't want your products. This is the type of business that Kevin O'Leary wants to take behind the barn and shoot.

The second type of business is when a lot of people know that you exist, but they still don't want your products or services. This is a new Coke scenario. Some of you know what that is and some of you don't. If you don't, look up Wikipedia. It was one of Coca-Cola company's big debacles. They decided to change the formula and nobody liked it. So that's the second type of business. A lot of people know you, but they don't want your stuff.

The third type of business is when in theory, you've got something that people want, a good product or a good service, the problem is that nobody knows that you exist. Nobody knows that you offer this product or this service. This is how you get all those desperate people who are trying to stuff their business cards in your face at networking events. I'm sure you've met those people. Some of you may have been those people, really. That's not a great situation to be in.

Let me tell you a story. A few years ago, I was giving a presentation from the stage and after I finished, there was a line up of people who wanted to talk to me and ask me some questions. There was this woman at the end of the line, so when her time came, she comes up to me and says, "Andre, I really loved your presentation. It was so useful. I learned so many things." Great. Did you have a question for me? She says, "Yes. I've got a question." What is your question? And she says, "Andre, I was just wondering, do you have life insurance?" So don't be that woman. Don't be that woman.

The final category. The final slot in this matrix is where we all want to be. It's when a lot of people know that you exist and a lot of those people want whatever it is that you have for them. They want your products or your services. If you think of any successful business out there, you will notice that a lot of people know about them. They're famous in their niche. A lot of those people who know them, buy their products. You can't find an exception from this rule. That's what makes them successful.

So really, there are two things you need to focus on. One is you need to have a product or a service that people want. You need to have a good product and service. You need to have something you're proud of. Really, if you're running a business, and you don't think you're offering a good product or a good service, maybe it's a good opportunity for you to go back to the drawing board and think of how you can make your products or service better.

The second thing you need to take care of is for a lot of people to know that you exist. This is why you must have a good brand because really the brand is what people think about when they're thinking of your business. If they're not thinking of your business, there's something wrong with your brand.

Now we can't help you build a better product or build a better service, but we can and we do help you build a stronger brand. Trademarking is a part of that, but also understanding what brand elements you need to trademark, what brand elements you need to build, what brand elements you need to protect. That's the kind of stuff we deal with all the time.

So two things you need. You need a great product and great service, and you need a strong brand. Part of having that strong brand is having that brand protected. So I hope this answered your questions, and I hope that you'll be one of those successful companies that everyone looks up to, that everyone uses in their presentation of an example of what a strong brand is, what a strong brand does, and how you can build a great business with a great product and a great brand.

• Does My Trademark Need to Match My Company Name? ()
• What Is a Trademark? ()
• Can I Add More Products and Services to My Trademark Application After It Has Been Filed? ()
• Where Should I Register My Trademarks? (Deciding on Jurisdictions in Which to File Trademarks) ()
• What Is Conventional Priority? ()
• Can I Change the Trademark Itself After My Trademark Application has been Filed? ()
• How Long Does It Take to Register a Trademark? ()
• Can I Trademark Dictionary Words? ()
• Can I Trademark the Same Brand for Different Products or Services? ()
• Do All Countries Protect Unregistered Trademarks? (Common-Law Trademarks) ()
• Can I Trademark a Brand Before It Is Launched? (Intent-to-Use Trademarks) ()
• Is My Trademark Available? ()
• Should I Trademark My Startup's Brand? ()
• In Whose Name Should I Apply For My Trademark? ()
• Will the Trademarks Office Help Me Enforce My Trademarks? ()
• Should I Trademark a Logo Done On Fiverr? ()
• How Much Does It Cost to Register a Trademark? ()
• Should I Trademark My #Hashtags? ()
• Are There Annual Trademark Maintenance Fees? ()
• If I Register My Trademark, Does It Mean No One Can Use It? ()
• Four Things Most Commonly Trademarked (The Trademark Dance) ()
• How Does Trademark Factory's Guarantee Work? ()
• What Are Nice Classes of Goods and Services ()
• Do I Have to Be an American Resident to File in the U.S.? ()
• How Are Service Marks Different From Trademarks? ()
• What Are Oppositions? ()
• 3 Most Important Benefits of Registering Trademarks ()
• Why Register a Trademark in Canada to Get a .CA Domain Name? ()
• What is Post-Allowance Statement / Declaration of Use? ()
• Am I Protected Between the Filing and the Registration of My Trademark? ()
• What Is Post-Registration Statement of Use? ()
• How to Use Trademarks to Create a Sense of Uniqueness for Your Business? ()
• What Goes Into a Trademark Application? ()
• What Happens If You Don't Respond to Correspondence from Trademarks Office in Time? ()
• What Makes a Brand Valuable? ()
• Is Registering a .COM Domain Name Enough to Secure Trademark Rights? ()
• Why Is It Important to Preserve Evidence of Use of My Trademarks? ()
• Do I Need an Agreement with My Logo Designer? ()
• Andrei Mincov's story ()
• What is Madrid Protocol? ()
• Trademark Factory Ultimate package ()
• What Are Official Marks in Canada? ()
• Trademark Factory I Feel Lucky package ()
• How Will a Trademark Examiner Examine My Trademark Application? ()
• Can You Trademark Book Titles? ()
• Trademark Factory All-Inclusive package ()
• Trademarks vs. Trade Names ()
• Look-Alike and Sound-Alike Trademarks ()
• Will the Trademark Examiner Check Other Applied For Trademarks? ()
• Trademarking Words in a Fancy Font? ()
• Will the Trademark Examiner Check Unregistered Trademarks? ()
• You Received an Office Action. Now What? ()
• How Long Is a Trademark Registration Good For? ()
• When Should I Trademark My Brand? ()
• Why is Google the Textbook Example of What Not to Do with Your Trademark? ()
• Should I Claim Color as a Feature of My Trademark ? ()
• What Is the Difference Between Trademarks and Patents? ()
• How Should I List Products and Services in My Trademark Application? ()
• What Is the Difference Between Trademarks and Copyright? ()
• When Should I Trademark My Logo? ()
• What Are the Two Main Reasons My Trademark Application Can Be Rejected? ()
• What Is the Trademarking Process? ()
• Can I Mention Someone Else's Trademark on My Website? ()
• What Is An Acceptable Specimen of Use? ()
• What Are Generic, Descriptive, Suggestive, Arbitrary, and Fanciful Trademarks? ()
• What Is UDRP Uniform Domain Name Resolution Policy? ()
• How Do I Trademark Product Names? ()
• When Am I Allowed to Put TM Next To My Brand? ()
• How Do I Trademark Service Names? ()
• What Are Word Marks, Design Marks, and Combined Marks? ()
• What Should I Know About Trademarking Slogans and Taglines? ()
• Should I Trademark My Name Or My Logo ()
• Adding Elements to My Trademark to Overcome Confusion or Descriptiveness ()
• Are Famous Trademarks Treated Differently From Regular Trademarks ()
• Received an Invoice For International Publication of Trademark ()
• What Should I Do If Somebody Infringes on My Trademark ()
• Do Trademarks Protect Their Foreign Equivalents ()
• What Should I Do If Somebody Accuses Me of Infringing Their Trademark? ()
• Asian Domain Name Scam ()
• What Are Two Biggest Branding Mistakes? ()
• Are Dead Trademarks a Problem? ()
• What Is The Difference Between a TM and an R in a Circle Symbols ()
• What Does Using a Trademark Mean? ()
• How Do I Choose a Great Brand for my Business, Product, or Service ? ()
• What Is Weekly Confusion Watch Service? ()
• Supplemental Register ()
• What Are Ornamental Trademarks? ()
• What Happens If I Don't Renew My Trademark In Time? ()
• What Does Confusingly Similar Mean? ()
• What Is a Trademark Assignment Agreement? ()
• What Does Date of First Use Mean? ()
• What Is a License Agreement? ()
• Why Is Search So Important? ()
• What Are Incontestable Trademarks? ()
• How Do I Check the Current Status of my Trademark Application? ()
• Important Amendments to Canada's Trademark Law ()
• How To Trademark a Name and Logo ()
• Trademarking Strategies For Life And Business Coaches ()
• How Do I Cancel Someone Else's Trademarks? ()
• Why Do Celebrities Trademark Their Catchphrases? ()
• How George Clooney Made $1 Billion Using Trademarks? ()
• Misspellings and Other Changes to Get Around Someone Else's Trademark ()
• How To Protect Your Brand On Amazon? ()
• Dividing a USPTO Trademark Application ()
• 5 Movies with Unbelievable Scenes about Trademarks and Intellectual Property ()
• Trademark Factory's New & Improved I Feel Lucky Package ()
• The Dumbest Advice About Trademarks You Could Ever Give ()
• 5 Things You Should Never Say About Your Brand ()
• Trademarks vs Domain Names ()
• What's Your Brand Worth? ()
• 3 Y's Of Protecting Your Brand ()
• How Coca Cola Trademarked Their Brand ()
• Trademarks: Certainty vs. Commitment ()