The Real Price You Pay For Trademarking

With trademarks, you are gonna pay the price no matter what. You can pay a little bit of money to protect your brand at the early stage of your business, or you�ll pay a much higher price if you don�t. Here�s what I mean, when you�re just starting out, nobody knows you. Nobody knows how big you�re gonna get. Nobody knows your brand. You don't really have anybody who's looking at you who has you on their radar. So when you come up with the name, the first thing you do is you check whether that name is available. And if it is, you trademark it right away. And if isn't available, then again you don't really have an attachment to that name because they haven't built anything. So you go back to the drawing board, come up with a new name and check if that's available. And you keep doing that until you come up with a name that you love and that's available and then you trademark that name early on. So the risk of that is you may be investing in trademarking a brand for a business that doesn't go anywhere. Is there such a risk? Yes! But this is a much lower risk compared to all the other risks in this game, so hear me out!

In the best case scenario, you are going to end up with having your brand protected so that you can build your business on a safe foundation. And when you succeed, when you get your business to where you wanted to go so finally when people start noticing you when they realize that you exist, your brand will be well protected and it will be worth something. Now, compare that to other options. When you start a business, you put your heart and soul, using all those countless sleepless nights, working on and working on and working on. Try to get people to notice you, goes all those trade shows, you put those facebook lives, you put your money in Google ads, you put your money in your business cards, put your money in the website, do all that stuff. You hire a team, you rent an office, whatever it is that you do. But you may be virtual office, it doesn't matter, but you still put your heart, soul and money into building something. And let's say a few years after, when you finally make it, you celebrate and then the next day you wake up to receive a letter in your mailbox, a letter from a lawyer that's going to say �you can't own this brand, you have to rebrand, you have to start everything from scratch and, you have to pay them from infringing their trademark� how�d that feel? How is that not a price you�re going to pay?

So in the worst case scenario, you're going to end up with no brand and maybe no business. Choose your regrets. You can have a regret of yes you know I invested some money in protecting the brand that didn�t go anywhere, or your other regret could be, I could have owned this. I could have done this properly, and this would have never happened to me. We just had a client who went through something like that. Fact is they came to us a year ago first and they had a conversation with us and we walked them through all of our packages. We told them that we would do the search to make sure that their name is available, and if it was available we�ll just follow our trademark and if it wasn't available, they�ll get all their money back essentially that get a free consultation why their brand is not trademarkable. So they have this conversation with us. They told us they are going to think about it because they were insured, they were ready and they kept thinking about it and you know really when we get a brand owner and the phone and at the end of the conversation they tell us they need to think about it. We know that their answer is no. They're just being so polite to tell us about it. Though, you need to think about it, ok you think about it. And so there were thinking about it and then they booked another call with our strategy advisors just the other day. And they went to the process, they purchased our services for the name and the logo in both Canada and US. It was a pretty decent investment on their end and they did it because they were about to open the restaurant. So it was the client was a restaurant business. And so all this time went into preparation why they wanted to make sure that they got all the right recipes. They wanted to make sure the got all the right signages. They wanted to make sure they got everything done perfectly. And so there were about to open their doors a week from now. They went through with four trademarks that we would file for them, and we did the search and realized that they couldn't do anything under that name. They couldn�t do anything under that logo. And so we had a conversation with them a few days later, and that we�re sorry this name that you came up with, this name that you spent 12 months working on, you can't trademark, you can�t even use it. Because the moment somebody notices your restaurant if they�re the trademark owner in either Canada or US, they�ll shot you down. You have to go back to the drawing board and start everything from scratch. The brand owner was shocked! Absolutely shocked! Because there were getting ready to open their doors and now they're hearing they really can't open their doors under that name. So they ask for a refund, we gave them a full refund, that's really what Trademark Factory process is all about.

And I can only imagine what the owner is thinking right now. because yes they didn't pay the price for trademarking, but the price they paid is a lot higher now because they'll have to change the signage, they�ll have to change all their materials, their menus, their website, all of that needs to be changed. And if they don't, they�re going to pay even a higher price. Because they'll put all this money building is up, and then the real brand owner will knock on their door and get all the money they'll have made under that brand and all of the time, all of the efforts, all of the energy, all of the money that they will have invested in this brand, in this business, will be gone. It's a lot cheaper to just pay some money at the early stage of your business and have your brand protected. Either way, you are going to pay the price no matter what. Choose your regrets.

• Does My Trademark Need to Match My Company Name? ()
• What Is a Trademark? ()
• Can I Add More Products and Services to My Trademark Application After It Has Been Filed? ()
• Where Should I Register My Trademarks? (Deciding on Jurisdictions in Which to File Trademarks) ()
• What Is Conventional Priority? ()
• Can I Change the Trademark Itself After My Trademark Application has been Filed? ()
• How Long Does It Take to Register a Trademark? ()
• Can I Trademark Dictionary Words? ()
• Can I Trademark the Same Brand for Different Products or Services? ()
• Do All Countries Protect Unregistered Trademarks? (Common-Law Trademarks) ()
• Can I Trademark a Brand Before It Is Launched? (Intent-to-Use Trademarks) ()
• Is My Trademark Available? ()
• Should I Trademark My Startup's Brand? ()
• In Whose Name Should I Apply For My Trademark? ()
• Will the Trademarks Office Help Me Enforce My Trademarks? ()
• Should I Trademark a Logo Done On Fiverr? ()
• How Much Does It Cost to Register a Trademark? ()
• Should I Trademark My #Hashtags? ()
• Are There Annual Trademark Maintenance Fees? ()
• If I Register My Trademark, Does It Mean No One Can Use It? ()
• Four Things Most Commonly Trademarked (The Trademark Dance) ()
• How Does Trademark Factory's Guarantee Work? ()
• What Are Nice Classes of Goods and Services ()
• Do I Have to Be an American Resident to File in the U.S.? ()
• How Are Service Marks Different From Trademarks? ()
• What Are Oppositions? ()
• 3 Most Important Benefits of Registering Trademarks ()
• Why Register a Trademark in Canada to Get a .CA Domain Name? ()
• What is Post-Allowance Statement / Declaration of Use? ()
• Am I Protected Between the Filing and the Registration of My Trademark? ()
• What Is Post-Registration Statement of Use? ()
• How to Use Trademarks to Create a Sense of Uniqueness for Your Business? ()
• What Goes Into a Trademark Application? ()
• What Happens If You Don't Respond to Correspondence from Trademarks Office in Time? ()
• What Makes a Brand Valuable? ()
• Is Registering a .COM Domain Name Enough to Secure Trademark Rights? ()
• Why Is It Important to Preserve Evidence of Use of My Trademarks? ()
• Do I Need an Agreement with My Logo Designer? ()
• Andrei Mincov's story ()
• What is Madrid Protocol? ()
• Trademark Factory Ultimate package ()
• What Are Official Marks in Canada? ()
• Trademark Factory I Feel Lucky package ()
• How Will a Trademark Examiner Examine My Trademark Application? ()
• Can You Trademark Book Titles? ()
• Trademark Factory All-Inclusive package ()
• Trademarks vs. Trade Names ()
• Look-Alike and Sound-Alike Trademarks ()
• Will the Trademark Examiner Check Other Applied For Trademarks? ()
• Trademarking Words in a Fancy Font? ()
• Will the Trademark Examiner Check Unregistered Trademarks? ()
• You Received an Office Action. Now What? ()
• How Long Is a Trademark Registration Good For? ()
• When Should I Trademark My Brand? ()
• Why is Google the Textbook Example of What Not to Do with Your Trademark? ()
• Should I Claim Color as a Feature of My Trademark ? ()
• What Is the Difference Between Trademarks and Patents? ()
• How Should I List Products and Services in My Trademark Application? ()
• What Is the Difference Between Trademarks and Copyright? ()
• When Should I Trademark My Logo? ()
• What Are the Two Main Reasons My Trademark Application Can Be Rejected? ()
• What Is the Trademarking Process? ()
• Can I Mention Someone Else's Trademark on My Website? ()
• What Is An Acceptable Specimen of Use? ()
• What Are Generic, Descriptive, Suggestive, Arbitrary, and Fanciful Trademarks? ()
• What Is UDRP Uniform Domain Name Resolution Policy? ()
• How Do I Trademark Product Names? ()
• When Am I Allowed to Put TM Next To My Brand? ()
• How Do I Trademark Service Names? ()
• What Are Word Marks, Design Marks, and Combined Marks? ()
• What Should I Know About Trademarking Slogans and Taglines? ()
• Should I Trademark My Name Or My Logo ()
• Adding Elements to My Trademark to Overcome Confusion or Descriptiveness ()
• Are Famous Trademarks Treated Differently From Regular Trademarks ()
• Received an Invoice For International Publication of Trademark ()
• What Should I Do If Somebody Infringes on My Trademark ()
• Do Trademarks Protect Their Foreign Equivalents ()
• What Should I Do If Somebody Accuses Me of Infringing Their Trademark? ()
• Asian Domain Name Scam ()
• What Are Two Biggest Branding Mistakes? ()
• Are Dead Trademarks a Problem? ()
• What Is The Difference Between a TM and an R in a Circle Symbols ()
• What Does Using a Trademark Mean? ()
• How Do I Choose a Great Brand for my Business, Product, or Service ? ()
• What Is Weekly Confusion Watch Service? ()
• Supplemental Register ()
• What Are Ornamental Trademarks? ()
• What Happens If I Don't Renew My Trademark In Time? ()
• What Does Confusingly Similar Mean? ()
• What Is a Trademark Assignment Agreement? ()
• What Does Date of First Use Mean? ()
• What Is a License Agreement? ()
• Why Is Search So Important? ()
• What Are Incontestable Trademarks? ()
• How Do I Check the Current Status of my Trademark Application? ()
• Important Amendments to Canada's Trademark Law ()
• How To Trademark a Name and Logo ()
• Trademarking Strategies For Life And Business Coaches ()
• How Do I Cancel Someone Else's Trademarks? ()
• Why Do Celebrities Trademark Their Catchphrases? ()
• How George Clooney Made $1 Billion Using Trademarks? ()
• Misspellings and Other Changes to Get Around Someone Else's Trademark ()
• How To Protect Your Brand On Amazon? ()
• Dividing a USPTO Trademark Application ()
• 5 Movies with Unbelievable Scenes about Trademarks and Intellectual Property ()
• Trademark Factory's New & Improved I Feel Lucky Package ()
• The Dumbest Advice About Trademarks You Could Ever Give ()
• 5 Things You Should Never Say About Your Brand ()
• Trademarks vs Domain Names ()
• What's Your Brand Worth? ()
• 3 Y's Of Protecting Your Brand ()
• Matrix of Success 2 Things a Business Needs for Success ()
• How Coca Cola Trademarked Their Brand ()
• Trademarks: Certainty vs. Commitment ()
• Trademarking Process In a Nutshell - TMs Into Rs Brand Protection Formula ()
• Can I Trademark An App ()
• 3 Types Of Businesses And What This Has To Do With Trademarks ()
• Incorporation vs Trademarking ()
• 3 Nasty Trademark Rip Offs And How To Avoid Them ()
• Do I Need To Have A Logo To Get A Trademark ()