When Am I Allowed to Put TM Next To My Brand?
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Many brand owners mistakingly place circle C with their brand, indicating their copyright. However, copyright does not protect brands; it protects content creation.
When you employ the circle C symbol—indicating copyright ownership next to your brand, you are broadcasting to the market that you know nothing about intellectual property rights. You are basically advertising that you will be an easy target.
Summary
There is no restriction on your ability to put the TM symbol next to your brand whenever you please. It is prudent to employ this strategy when your trademark registration is pending, and you must complete the process successfully to use the circle R to protect your trademark.
You must understand how these symbols work to protect your interests and brand. Using the wrong symbol can be dangerous or damaging and may lead to someone else registering your mark.
Trademarking your brand is crucial for its success and longevity. Navigating the complexities and bureaucracy when registering your trademark can be overwhelming. We understand your concerns and have the knowledge, skills, and experience from filing countless trademark applications to guide your application to approval.
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