You can put the TM next to your brand at any time without seeking permission from anyone. You can still employ the TM symbol if you have no plans to register your trademark anywhere.
The symbol merely indicates that you believe this is your brand.
To your benefit, most people have no understanding of how the symbol works or what it means. Most will automatically assume you are protecting your brand.
So, use the TM with your brand while planning to convert it to a circle R for complete trademark protection.
Subscribe to Trademark Wednesdays, our weekly newsletter where we'll send fun and informative trademarking topics straight to your inbox.
Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.