Early this month, I shared the stage with Lisa Sasevich at her 3-day Monetize Your Mission™ event.

This event was definitely one of the brightest highlights of the year for me, for several reasons.

First of all, I wasn't the only one who represented Trademark Factory® at the event.

I was helped by my 11-year-old daughter Masha.

That's the beauty of homeschooling: she could just come to Las Vegas with me and be surrounded by hundreds of mega-successful people and learn from them.

To see her absorb all that wisdom was priceless.

To see her interact with people was absolutely amazing. She even made a couple of sales for Trademark Factory®!

As an aside, I get a kick out of naysayers whose main argument against homeschooling is that homeschooled children don't "socialize" enough. My take on that? Socializing is not about placing children in a totally artificial environment where the only thing common among kids is their age and locality. Socializing is not about having to go through an adult to resolve all your disputes and grievances with other kids. Socializing is about being able to enjoy the company of other people and about having intelligent conversations with them. From this perspective, I wish I was as "sociable" as Masha is!

On top of it all, of course, was that it was the first time Masha and I spent so much one-on-one time together. It was great!

The other thing great about the event is what I learned there. You see, even when I am one of the speakers at an event, I always try to learn something new from successful people in different industries. 

I got two main points from Lisa.

A part of her seminar was about understanding your customers' motivation. Money, of course, is an easy one. She said, "If you think the only thing driving people is money, think about all your prospects and customers who have been trying to build something successful for months—even years—without making any serious money! Why do they keep doing what they do?"

This made me go, "Hmmmmm, I never thought about it this way!.." And then it became clear that for most of our prospects and clients the motivation is the desire to create a legacy. To build something that will transcend them personally. To leave a trace. 

That's really what brands are for and that's why it's so important to protect them. By trademarking your brand, you're not really protecting the name or the logo. You're protecting your legacy. 

The second nugget I got out of Lisa's seminar is her idea of choosing one's regrets. Human life is all about making choices. Even not making a choice is a choice. And every time you say yes to one option, you are saying no to some other options. When it's difficult to make a choice as to which is a better option, think about it from the perspective of which will you regret more.

When it comes to trademarking, the choices basically are, what will you regret more: investing in protecting a brand that doesn't get as big as you'd hope OR losing your brand because you chose not to protect it while it was still possible. As Lisa says, choose your regrets!

Finally, I want to share with you the video of me on Lisa Sasevich's stage and also another video I shot after the event: Trademarking Strategies For Life And Business Coaches.

I hope you find this helpful!