Our latest blog posts

This article aims to provide a comprehensive understanding of the difference between descriptive and suggestive trademarks. Trademarks play a crucial role in branding, and it is essential to comprehend the distinctions between these two types. By defining descriptive trademarks and exploring...

This article examines the topic of ensuring compliance in trademark enforcement and policing, specifically focusing on the practices employed by TrademarkFactory. The objective of this study is to shed light on the foundations of trademark licensing, effective crafting of license agreements, and...

At the heart of a trademark license agreement strategy lies the Grant of License clause. This pivotal section delineates the permissions that the trademark owner, or licensor, bestows upon the licensee. It's imperative that this clause be crafted with precision, outlining the extent of rights...

Trademark licensing is a strategic partnership where the trademark owner, or licensor, allows another entity, known as the licensee, to utilize the trademark with certain products or services. This arrangement typically specifies the geographic territory and duration for which the trademark can...

In the ever-evolving and highly competitive world of business, trademarks have emerged as valuable assets that can significantly contribute to a company's success. However, unlocking the true value of these intangible assets is no easy task. This article aims to provide a comprehensive guide to...

This article examines the role of brand equity and goodwill in trademark valuation. It explores the importance of brand equity in this process, as well as the impact of goodwill on trademark value. Factors that influence brand equity in trademark valuation are also discussed, along with methods for...

This article provides a comprehensive overview of the fundamentals surrounding trademark royalties. It explores the definition of trademark royalties, delves into key factors that influence royalty rates, examines various types of royalty agreements, and explains methods and formulas for...

This article examines various methods for calculating trademark royalty rates. The objective of this research is to provide an analytical and detail-oriented analysis of the different approaches utilized in determining these rates. By employing a comprehensive review of comparative market analysis,...

This article aims to provide a comprehensive overview of the various types of trademark licenses. It offers an objective and impersonal analysis, devoid of personal pronouns, in order to present the information in a knowledgeable and precise manner. The article is structured with meticulous detail...