OUR LATEST BLOG POSTS

  • Although all three are components of intellectual property protection, patents, trademarks, and copyrights serve distinct purposes and safeguard different aspects of creations. Does a patent protect product names and identifying marks? The short answer is no. A patent protects an...
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  • Trademark registration is a majorly important (and an immensely complicated) process that ensures your brand’s identity protection. Here's a comprehensive step-by-step guide to help you navigate through the maze of the registration process: Step 1: Conduct a thorough...
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  • Branding is everything; it can either make or break the success of a company. The identity of a company should be vividly established by markers that help solidify its conceptual framework while evoking specific emotional responses. When a company trademarks its business slogan, it asserts...
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  • Have you ever wondered how companies protect their logos, names, and slogans? Well, it's all about trademarks! Think of trademarks as special shields that companies use to protect their unique identities. But did you know that not all trademarks are the same? That's where...
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  • Are you considering branding your business or product and wondering how to search for the availability of a trademark? It's crucial to conduct a thorough and comprehensive trademark search to ensure you're not infringing on someone else's intellectual property and that your trademark...
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  • Selecting and understanding trademark class is a pivotal step for any startup aiming to protect its brand identity. When you embark on the journey of trademark registration, understanding the nuances of trademark classes can save you from potential legal pitfalls and streamline the process of...
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  • Trademarks are the bedrock of brand identity, distinguishing a company's products and services from those of its competitors. As a business owner or entrepreneur, understanding the intricacies of trademark classes and the descriptions of goods and services is paramount to protecting your brand...
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  • Trademarks are vital assets for any business, serving as distinctive symbols that differentiate their goods and services from those of competitors. In the bustling marketplace where branding is key to recognition and success, understanding how to navigate trademark databases is crucial for...
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  • Common law trademarks play a pivotal role in the branding and identity of many businesses, yet they often exist without the formal registration that accompanies federal trademarks. As the digital landscape continues to expand, the ability to identify these unregistered marks through online searches...
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